3 Benefits to Having a WordPress site Blog Preview Image

3 Benefits to Having a WordPress Site

Getting a website started can seem overwhelming. You might think it’s complicated or will take a large investment of money. WordPress makes it easy and cost-effective to build a website that does everything you need it to. Here are three reasons why having a WordPress site is good for
your business:

1. WordPress sites can save money

WordPress has a variety of tools that make it easy to maintain your website. Their use of themes, easy updates, plug-ins and widgets, and SEO-friendliness make it easy for even a beginner to maintain a website.

A fully coded, custom-designed HTML website can be costly. When you create a site in WordPress, you are given a seemingly endless amount of themes to choose from for your site, and they cost a lot less than a custom HTML site. There are themes to fit every business and industry, and the themes themselves are customizable.

WordPress makes it easy to update your website. If you find yourself needing to change an image or post an article, you can do it yourself. This means you won’t have to turn to a web designer every time a change is needed.

It’s easy to add plug-ins and widgets to your WordPress site. This is great for things like Google Analytics, web advertising, and social media integration.

Because WordPress is SEO-friendly, it requires less time and money to gain the online exposure you want. Once you have selected the best keywords for your business and your target audience, it’s easy to incorporate them into your content and update them if needed. You’re also able to add titles and descriptions when uploading images, which also supports your
SEO efforts.

2. WordPress sites can increase brand awareness

There are many features WordPress has that can help increase your brand’s online visibility. By utilizing these, you have a greater chance of your brand reaching more people.

You know blogging plays an important role in increasing your brand awareness, but how do you get started? Blogs are built into the WordPress platform, so no need to look any further! This makes it easy to create and share awesome content.

It’s easy to connect your WordPress site with your social media accounts. Even though your WordPress site is strong and search engine-friendly on its own, it’s good to connect your site to your social media platforms to gain more exposure. This allows you to share posts and pages on your site with your social media audience.

WordPress also makes it easy to customize your site to fit in with your branding. Your themes, colors, and fonts can all be customized to represent your brand.

3. WordPress makes capturing leads easy

WordPress allows you to capture the information you want from people visiting your site, turning them into leads. You want to make sure you get certain information like their name and email address so you can follow up with them.

It’s easy to add forms to your website, allowing you to capture their information and provide them with an offer in exchange for their information. This makes it easy to gain leads from your WordPress site, and turn website traffic into prospective buyers. Once you know they are interested in what you have to offer, it’s easy to continue to share your awesome content with them via email.

Are you ready to take your business’s website to a whole new level? Contact our team and let’s discuss how Maximize can help you expand your online reach with a customized WordPress website tailored to your brand!