farmer-brown-marketing

Marketing Lessons From Farmer Brown: A Case Study in Growing…Oranges?

Marketing-Lessons-From-Farmer-Brown

Marketing Lessons From Farmer Brown: A Case Study in Growing…Oranges?

As I was sitting in my office late on Thursday, staring at the ceiling, contemplating this month’s blog post on the topic “How To Reach Your Fans Online”, Farmer Brown popped into my head. You might be thinking…”What does Farmer Brown have to do with reaching your fans online or even marketing in general? “, I know I did. Typically, I would be tossing around ideas about “101.5 ways to amp up your fans” or “7 ninja hacks to engage your fans online” but…there was old Farmer Brown, in his overalls and red plaid shirt, damming the flow of my creative juices and killing my epic blog post.

Then he spoke to me… he said “Son, reaching your fans is one thing, growing them is another. Growing
fans is no different than growing oranges”. Really? That’s it? Could it be that simple? The answer is: YES!

Here is Farmer Brown’s “fool-proof, can’t miss, slam dunk, “so simple a caveman can do it”, 7 step formula for growing… Oranges.”

  • Step 1 – Find a large, fertile field
  • Step 2 – Plant many seeds in large, fertile field
  • Step 3 – Water and fertilize the many seeds in larger, fertile field
  • Step 4 – Repeat Step #3
  • Step 5 – Repeat Step #3 until tree has grown, leaves appear, and fruit ripens
  • Step 6 – Pick The Fruit and enjoy
  • Step 7 – Find another large, fertile field and repeat…

Easy huh? With patience, determination, focus, and perseverance you too can grow…Oranges. OK, not
Oranges but, how did his words of wisdom, sage advice, and “fool proof, can’t miss, slam dunk, “so
simple a caveman can do it”, 7 step formula for growing Oranges” apply to growing fans? Simple…

How to Grow Your Fans: “ 7 Step, Amazingly Awesome, Ninja Rock n Roll, Face Melting System to Grow Your Raving Fans” (Sorry, trying to make it sexy)

  • Step 1 – Find a large, fertile field: Whether it’s the internet or your city, this is your large, fertile
    field in which to grow your fans. Pick one that fits your market, service, or product.
  • Step 2 – Plant many seeds in large, fertile field: Online…friend people and like pages on
    Facebook, follow people on Twitter, Pinterest, Instagram. Connect to people on Linked In, blogs,
    groups, and forums. Offline…join business & civic groups, volunteer, engage in city government,
    attend local events, trade shows, and seminars. Meet as many people as you can, engage,
    network, spread your brand. Each touch is planting a seed.
  • Step 3 – Water and fertilize the many seeds in larger, fertile field: Now that you have planted all of these seeds (connections) it’s time to keep you and your brand active in the minds of those connections. Build trust and expertis, be helpful. Blog, post articles, comment, like, share, re-tweet, repin, participate in meetings, organizations, and activities. Actively engage your connections, be helpful, and show (not sell) you are an expert in your field (pardon the pun).
  • Step 4 – Repeat Step #3
  • Step 5 – Repeat Step #3 until tree has grown, leaves appear, and fruit ripens
  • Step 6 – Pick The Fruit and enjoy: This is the fun part…you have now created you fans and followers. Some will eventually become your customer or client. Some immediately and others years down the road. You will also find that those connections will happily connect you to their connections.
  • Step 7 – Find another large, fertile field and repeat….Look for other opportunities to create new connections and fans.

So that is the “ 7 Step, Amazingly Awesome, Ninja Rock n Roll, Face Melting System to Grow Your Raving Fans” from the perspective by Farmer Brown and his Orange Trees. Start today, as your seeds will take time to grow and bear fruit. Do something each day to grow your Oranges and the opportunities will amaze you in what will develop.
I invite you connect with us to help start planting your seeds…