If you have a website, you need mobile optimization in 2014 more than ever. This is one of the mainstays of doing business in the virtual environment and small businesses stand to benefit immensely from this SEO technique, in more ways than large businesses would.

Only 14 of the top 20 businesses in the U.K. have a mobile-optimized website that allows their customers to view products, read articles and purchase their offerings while on their smartphones.

The same type of pattern exists in the U.S. as well. Having an edge over the big corporations is essential to small businesses survival and the web delivers to that end.

Did you know that

  • 61% of customers prefer doing business with companies offering good mobile device access
  • 20% of users searching on Google include location search information
  • 56% of users search on their mobile phones rather than from a PC
  • 86% of new business growth is developed in local markets
  • 60% of shoppers with mobile devices use them while shopping in a physical store
  • Tablet and smartphone users spend up to 50% larger sums for purchases than PC users do

Types of Mobile Optimization

Several years ago, mobile optimization was best achieved by setting up two URLs with the exact same information but with different pixel presentations and fewer embedded graphics.

Today, that is not always necessary.

  • Responsive optimization allows you to use the same website address for smartphones and tablets, with slight modifications and directions for search engines.
  • Dynamic optimization uses different URLs for mobile devices other than iOS and Android systems
  • Separate mobile site that is distinct from your main site and provides less information and fewer graphics achieved by redirecting the connection from the main site to a user agent system

Some of the latest smartphones can read HTML5; optimizing in this manner works for iPhones and Android devices equally as well.

Customer Friendly Mobile Optimization is Key

There is no use in optimizing your website if you are going to aggravate, frustrate, annoy and send potential visitors scurrying away permanently.

Some elements of a website should be removed when you optimize for mobile devises.

These include:

  • Pop-ups – they are difficult to close in smartphone screens because of the screen size
  • Overlays – which are more annoying than helpful since they block the content instead of enhancing it
  • Request Windows asking users to take a survey or sign up for an email
  • Any feature that requires a plugin such as Adobe’s Flash pages – many phones cannot read the plugin and you will lose any hope of a customer before you gain one

By utilizing Google Analytics “events” pages, you can see if your mobile site is experiencing an extremely high bounce rate or if your site is loading slower than users are willing to wait.

If you are a webmaster, marketing specialist or owner of a small business, feel free to contact us today at (863) 606-5994 to find out how we can assist you in developing and optimizing your website for mobile devices.