Camp Gilead

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“It’s not your grandfather’s Camp Gilead.”

When we started this website redesign, we knew we needed to create more than just a website, we needed to create an experience. Camp Gilead is a bible camp located in Polk City, Florida. The challenges Camp Gilead has faced in recent years is very similar to the challenges many organizations are facing today – staying relevant.

We built the site with WordPress, which allows our client to make content edits and updates without needing our help. Unless there are structural changes to the website, the Camp Gilead team now has the ability to make all of their edits in-house without the expense of our services! While that might sound like we’re giving away the farm, it’s how we prefer to do business. Basic website updates don’t need to be kept under lock and key anymore. There are easy-to-use tools that make maintaining a professional web presence easy for just about anyone!
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Aside from the fresh design and the easy platform, the team at Camp Gilead really wanted a better organized navigational structure to make it easy for people to find the content they were looking for on the website. There were over 60 pages on the existing website, and even if you knew what you were looking for, it was really difficult to navigate. For this site, we created a “Sticky” menu bar that allowed the content to exist on one page, but we made it easy to access through the menu navigation. As the visitor scrolls down the page, the menu follows along, allowing them to peruse the content within that page without requiring the page to re-load.
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A PICTURE IS WORTH A THOUSAND WORDS

Whenever we have a client with a good library of photos, we’re able to make the site a lot more personalized to their brand. When you scroll through the photos on this site, you’ll notice that all of them are consistently supporting the Camp Gilead brand, allowing the visitors to truly get a feel for what it’s like to go to camp or to experience a retreat, bible club or other program.

We always encourage our clients to hire a professional photographer whenever possible, but we realize that is not always within the company’s budget. That’s what makes this website really special. Most of the photos on the website were taken by staff members at the camp. The most important thing to remember with photos is that they tell the story of your organization. With a smart phone or a decent camera, a person with a good eye for photos can take a lot of photos that will tell your company’s story. The key is to take the photos! 🙂
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ONLINE DOCUMENT MANAGEMENT

One final element that made this project fun was looking for ways to organize the documents for easy access by website visitors. Since these documents need to be accessed by campers, their families, and prospects, we did not require visitors to complete a form to access the files. Sometimes this is all that is needed, but in many cases, we recommend that a form be used when a website visitor is requesting information. This protects company documents and provides a valuable marketing/sales tool for inbound marketing strategies.
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LET’S DO THIS…

Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project inquiry form in as much detail as possible.

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