Guest Blogger: 5 Smart Ways Your Nonprofit Can Market Matching Gifts Online

 

This blog post is written by Guest Blogger Adam Weinger.  Adam is the President of Double the Donation, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. Connect with Adam via email or on LinkedIn.

 


 

Nonprofits seeking to boost donations through the power of corporate giving programs understand that strategic promotion is half of the battle.

For charitable organizations, marketing is always a priority. Between getting the word out about your cause, upcoming fundraising events, and volunteer opportunities, you’re always promoting something, usually online.

So where do important corporate giving opportunities like matching gifts fit into the picture?

To find out, read these 5 ways you can leverage your nonprofit’s online presence to promote matching gifts:

  1. Make the most of matching gifts during the donation process.
  2. Time your matching gift promotions right.
  3. Educate your donors on a dedicated matching gifts page.
  4. Use eye-catching visuals to spread the word on social media.
  5. Send personalized matching gift email communications.

When you leverage the power of matching gifts, your organization can open up a world of double or even triple the fundraising potential. And when you see how easy promoting these programs can be, you’ll wonder why you haven’t been doing it all along!

Let’s get right into it.

 

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1. Make the most of matching gifts during the donation process.

Your donors are most receptive to matching gift promotions during the donation process.

Think about it: once your supporter clicks onto your online donation form and begins inputting their information, they’re already committed to the giving process and clearly in the charitable spirit.

Additionally, because they’re already showing interest in your cause, they’re likely to be open to extending their gift’s impact through just a few more steps.

You can push your online donors toward completing the matching gift process by including resources at every point of the online donation process.

Here’s are a few simple strategies we suggest:

 

  • Add a “Match My Gift” checkbox on your donation form. Your online donation platform should allow you to create custom fields or options, so don’t forget to include a box that allows donors to opt-in to the matching gift process. Then, quickly follow up with those donors via email to provide next steps.

 

 

  • Include a matching gift database search tool. You can embed a simple widget (such as the one offered by Double the Donation) on your donation page, the confirmation screen, and in the initial acknowledgement email. That way, donors can search for their company and instantly learn all they need to know about their matching gift program.

 

 

  • Feature a bright call-to-action button. Lead donors to a separate corporate giving or matching gifts page or another informative resource that explains what matching gifts are, how they work, and what a donor needs to do to follow through with the submission process.

 

Remember: many supporters overlook matching gifts because they don’t know they’re an option. Highlighting matching gifts when donors are already engaged in the donation process will ensure they won’t miss this corporate giving opportunity.

 

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2. Time your matching gift promotions right.

Savvy nonprofits know that timing is everything, and that’s certainly the case when it comes to marketing matching gift opportunities.

Don’t get us wrong—you should promote matching gifts all year long. That said, there are a few key times when matching gift promotions are most relevant and actionable for your donors:

 

  • Immediately following the donation. You should already prioritize effective thank-you notes as part of your donor stewardship strategy, and you can easily add information about matching gifts to those emails to make sure match-eligible donors submit their requests as soon as they can.

 

 

  • During year-end giving. Many corporate giving deadlines fall at the end of the calendar year, so it’s a natural time to follow-up with donors who’ve made gifts throughout the past 12 months to see if their gifts can be matched. (Plus, securing matched gifts is an effective way to reach those end-of-year fundraising goals!)

 

 

  • Near matching gift deadlines. If you’re storing your donors’ employer information within your donor database, you can also add associated matching gift deadline information for each company. That way, you can tailor your communications so they align with a donor’s specific matching gift submission deadline.

 

The more time that passes after a donation, the less likely a donor is to remember to submit their matching gift request.

When you track each match-eligible donation according to that company’s unique submission timeline and requirements, you can make sure you’re keeping in touch with donors so they don’t let the deadline pass them by.

A great way to stay on top of all of your donors’ gifts? Invest in software that can do it for you! Whether you’re logging matching gift information in your nonprofit CRM or automating the entire process using high-powered matching gift software, the right technology can help you stay on top of donations and deadlines so you don’t miss a dime of matched gift money.

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3. Educate your donors on a dedicated matching gifts page.

There’s a lot to consider as you’re designing your nonprofit’s website, but make sure that corporate giving makes the list!

Because your organization’s website is often the backbone of your online presence, it’s important that you pull out all the stops to outfit your site as a one-stop resource for anything your constituents need to know about your nonprofit, including corporate giving information.

You likely already have a general ways to give page. But if you want to show donors how highly you prioritize corporate giving (and matching gifts in particular), we recommend creating a dedicated matching gifts page as well.

A well-designed matching gifts page should do the following:

 

  • Provide background on matching gifts. Imagine that your site visitors have never heard the term “matching gifts” before—there’s a good chance they haven’t! Keep your explanation brief, but feel free to link out to additional corporate giving resources too.

 

 

  • Explain the impact of matching gifts. As with every page on your website, your matching gifts page is an opportunity to showcase your nonprofit’s mission. Reminding donors what their donations (along with their employers’ matching gifts) can do might be the impetus they need to make a gift or submit their match request.

 

 

  • Inspire the visitor to take action! Your matching gifts page should clearly provide a next step for the visitor. List any important details about your nonprofit that they’ll need in order to complete their matching gift submission and embed a matching gift database search tool so they can find their specific company guidelines too.

 

See this example of how March of Dimes embedded a Double the Donation widget to give their donors a tangible next step on their matching gifts page:

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You should include a link to your matching gifts page on your ways to give page, as well as in any social media or blog posts that encourage donors to submit a match request. That way, supporters always know where to go to find out more about matching gifts.

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4. Use eye-catching visuals to spread the word on social media.

You should know by now that social media isn’t going anywhere as a means of promoting your cause and connecting with constituents or potential new donors. But did you know that social media can (and should) be a powerful way of influencing supporters to take part in their company’s matching gift programs?

It’s true! As with any social media post, the best way to capture your followers’ attention when marketing matching gifts is to make your posts as visual as possible.

We know what you’re thinking. How do you take a concept like corporate giving and make it easy on the eyes? There are several ways:

 

  • Create an infographic. Data can be a great ally in demonstrating the impact of matching gifts on your cause, but a paragraph full of statistics won’t stop donors in their tracks as they scroll through Facebook or Twitter. Make your data more interesting by laying it out in a visual format, like a creative infographic.

 

 

  • Do a demonstration. Submitting a matching gift request is easy, but your social followers might not believe it until they see it. Have a volunteer or a member of your team do a live (or pre-recorded) demonstration of your matching gift search tool and show how simple it is to find a company, fill out the paperwork, and double your gift!

 

 

  • Design a series of branded graphics. There’s plenty of free design software that your team can use to create professional graphics that promote your matching gift opportunities. On your graphics, you might include statistics, quotes from beneficiaries or staff, or even instructions for submitting a matching gift request.

 

Not only are visual posts more eye-catching than text-only posts, but they’re also more likely to communicate your nonprofit’s brand and personality, making it easier for followers to develop an emotional connection with your organization.

As you’re posting, be careful not to overwhelm your followers. Don’t post more than 2-3 times per week (unless you’re running a specific short-term social media campaign), and diversify your posts across platforms so that users who follow you on multiple sites don’t see the same content over and over again.

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5. Send personalized matching gift email communications.

Even though your donors won’t technically be giving you any more money from their own pockets, you should look at your matching gift promotions as a kind of donation request letter.

As such, your matching gift communications can help you connect with your donors one-on-one and encourage them to be a part of your organization’s mission.

Here are a few of our favorite strategies for making your matching gift marketing efforts as personal as possible:

 

  • Use your donor’s preferred name and title. It’s a simple change, but switching from “Dear Donor” to a more personal greeting can show your supporters that you’re reaching out to them individually rather than sending a generic message to everyone in your list.

 

 

  • Explain their company’s distinct submission process. When you store your donors’ company information in your supporter database or matching gift software, you can send them materials that communicate their employer’s unique submission guidelines.

 

 

  • Keep donors updated on the status of their matching gift request. Don’t let your donors think you’ve forgotten them after they’ve completed their end of the matching gift process. Make sure to keep them in the loop on the status of their request and thank them again after their employer has completed the match, too.

 

When you have complete donor data on file in your CRM, sending out personalized messages is a breeze. With the right software, you can even automate many of these steps so that most of the matching gift process is all taken care of for you.

Matching gifts can have an astonishing impact on your fundraising results, but perhaps the most surprising part of this strategy is how easy it can be for your team to pull off.

With these tips in mind, you’ll be prepared to go forth and reap the benefits of corporate giving through the power of online communication. Good luck!

 


 

Adam Weinger is one of the leading experts on corporate giving programs.

He’s the President of Double the Donation, a company which helps organizations raise more money from employee matching gift and volunteer grant programs. The company partners with nonprofits ranging from arts and cultural organizations, hospitals, educational institutions, and community based organizations to help them increase fundraising from corporate giving programs.

Adam is a frequent contributor to many leading nonprofit magazines and blogs, including NonprofitProGuideStarNonprofit Marketing GuideTop NonprofitsNonprofit.About.com and of course, Double the Donation’s blog.

Organizations looking to learn more about employee matching gift and volunteer grant programs should check out the resources the company provides which include lists of the top matching gift and volunteer grant companies.

Have questions for Adam Weinger or Double the Donation? Email Adam or connect with Double the Donation on Twitter or LinkedIn.

Relationships: Offline to Online

bestfriend

I grew up in a close-knit neighborhood with a grand total of 3 “best friends for life”. I grew up with the same kids I went to elementary, middle, and high school with. We spent after school together and basically formed a friendship pact that would put the Goonies to shame. When we went to college, we drifted apart and now, surprise: we’re all friends on Facebook. I get the occasional tag into a nostalgic post or comment on one of my statuses. Offline friendships moved into online friendships almost seamlessly.

A friendship isn’t too different than a business relationship. Sure, I seriously doubt you’ll stay up late playing video games with your accountant or gossip about your ex to a customer but there is still a connection binding parties. It’s a relationship that takes time to build and time to develop to an area where you want to keep these people around long term. Sometimes they work out, sometimes they don’t. Connecting with your fans online is like connecting with an old friend.

Let’s talk about how to make things work.

FORM REAL BONDS

People want to know why you do what you do. People want to root for you. People want to see you succeed! To make your business thrive, you need to a group of supporters to help lift you up.

Associating with other businesses and getting your face out there in the community will actually help your online life. That means: GET AWAY FROM THE COMPUTER (for now). Show up to Chamber of Commerce meetings, join local business groups and most importantly, have a drink with people. The more people get to know the real you – not your business persona – the more they’ll want to help lift you up.

Getting supporters online start with getting real connections offline.

One thing I like to do is “like” pages in my area as my personal Facebook and a business Facebook I manage. The deli shop down the street, the comic book store a block away, and the advertising agency across the railroad tracks are people you should be supporting. Liking a business page as a business page allows you to comment on their feed, like their posts, and overall show your support of their success. Not only do you help their engagement, you help your visibility by appearing on THEIR feed as well. Think of it as a virtual high five for being awesome.

INVEST IN FACEBOOK ADS, SERIOUSLY

If you can’t spend $30 a month in advertising through Facebook, you shouldn’t be in business. For one dollar a day, you can put your ads (and business) in front of a few thousand people. It’s pretty incredible. UPDATED 5/2016: Facebook has updated the minimum daily budget to $5 dollars. Here is more information on the subject.

You DON’T have to invest thousands of dollars a month trying to reach customers that may not even be your target audience but investing a small portion is a great start!

Scott at Post Planner went ahead and made a challenge of spending around $30 dollars a month on ads for likes to calculate the reach his page got. He was able to place an ad to garner 56 new local, real likes and reach over 2,000 people that could hopefully turn into leads for business. Do you see the keyword there? LOCAL. The best thing about Facebook ads is the ability to define your target audience. Visitors to your website, e-mail lists, and interest groups are huge potential clients and narrowing them down geographically by location may benefit your business.

You want people to see your ads, but you want valuable leads and interested fans. Focusing on local fans helps improve your visibility in the community. You may not talk to the barbershop down the street, but they may see your ads on Facebook and know of your presence for reference or future business.

DON’ T BE AFRAID TO NUDGE CUSTOMERS

On your business cards, does it make mention of Facebook or Twitter? How about on receipts? What about signs in your store? Nope? Your customers may not even know that you’re online, so it’s totally okay to let them know.

Card handouts, signs on your register, or even running contests to promote people to like your Facebook page – these are all great ideas to start getting customers to realize that you’re online and you’re ready to connect.

Local shops in my area utilize promoting sales or discounts only via Facebook to reward people who connected them online. While we mentioned Facebook ads, Twitter is a great way to also inform people of sales with a tight deadline (“today only!”, “first 5 customers in today…”, “4-5PM happy hour!”, etc). Your customers need encouraging to find you online, so give them good reason. We suggest telling them at checkout that they’ll find discounts online or even having it printed on receipts.

Taking your offline relationships online isn’t rocket science. Building your brand through honest, face-to-face interaction may be the best way to go about things, so it should be in terms of marketing online too. It’s not tacky to like a page as a business, it’s not tacky to throw a “follow us on Facebook” on an ad, and it’s not tacky to be serious about connecting with people online.

So go on, make those offline connections into profitable and rewarding online connections!

Visual Storytelling Tools for Your Brand

Visual Storytelling

Visual content on social networks has increased by incredible numbers.

The emphasis on telling stories with pictures has become more important and an art form in itself. Attention drawing, relatable and relevant images have become high demand need in the world of content marketing, with more and more people becoming hungry for visual content.

Studies have shown that social content with images get over 90% more views then just text content. The use of relevant images was on the top of list of optimizing tactics for Social Media with hashtags following a close second. The brain processes images 60,000 times faster than text making images imperative for successful marketing.

Images in general get more engagement which will in turn lead to more shares and likes on social media. An example of dynamic image content is infographics. Infographics are great way to get your marketing out in a short eye catching way that will help grow your web traffic. Displaying proven statistics that reflect your message and meaning in a visual format leads for increased retainment of knowledge and attention.The use of visuals can entice the viewer to have interest in your business without feeling the pressure of having to click to find out more information.

Here are some visual storytelling tools that might help:

My favorite free image editor I use for visuals is Canva. While it is promoted as free, they also have paid options on the site including an affordable library of stock images. Canva offers a lot of free set up templates or create-your-own options. You can upload your own images or use some that they have in the database. They offer a variety of multi photo and editing options as well. Overall, this editor is very user friendly and easy to learn.

PicMonkey is another image editor that offers a free version as well as a premium version. PicMonkey offers photo editing with features such as Edit, Design and Collage. This site allows you to create your own image from scratch without uploading any photos. PicMonkey has been one of the leading free in-browser editing softwares until 2014. It seems comparable to Canva but I still can’t shy away from Canva.

Over is a Mobile based photo editor that is Free for IOS and Android users. This app allows you to add different artwork and texts to your photos to make them more visually appealing to your audience. This seems like a great option for someone looking to make some visuals from a mobile device. If your brand relies heavily on visuals and wants to reach engagement through their fans, Over is perfect for pursuing Instagram. Partnering with Over, you can create unique graphics geared towards a younger, more millennial crowd through Instagram.

Adobe Creative Cloud is a paid design suite that allows you to do everything you need right at your fingertips, not just image design or editing. Photoshop and Lightroom would be used for image visuals. This program is preferred by many but you must be knowledgeable about the program to find it your best resource. While the learning curve is high, make sure any professional designers you hire use this program and are proficient in it. Adobe Creative Cloud is an industry standard and something highly suggested for those serious about the design aspects of their brand. Now with a monthly fee, it is affordable! Ranging from $20 dollars to $40 a month, this is an investment to seriously consider.

There really are so many options to choose from when it comes to creating visual content. I recommend checking out a few before limiting yourself to just one. Free is always a good thing but not always be the best depending on what level of visual you are trying to create. Whatever you do choose remember the benefits that your business will see from the use of visual content.

5 Things You Can’t Forget to Do Now That It’s 2015

The end of a year, and subsequently the beginning of the next one, is always a hectic time. There’s always so much going on that it’s easy to continue on with the previous year’s processes, systems, strategies, softwares, and so on. You’re busy busting your butt trying to deliver the best product and service for your clients, and tending to your own business will take the backseat if you let it. And it’ll definitely be tempting to let it.

So, we’re here to say, “Um…hey, don’t do that, okay?”

It may seem like a daunting task to re-evaluate so many of the routines you’ve gotten used to, but think of it this way. There was a lot going on in 2014 and you made a lot of progress. You were moving and shaking so fast, you probably lost track of all the great things you were doing. Why not maximize all of your progress by documenting it, learning from it, and keeping it organized? Here’s some tips that might not sound earth-shattering but will probably inspire you to light a fire under it.

Pull reports. All of the reports. All of them. It’s not fun and it can be time consuming, but there is so much insanely valuable data in those reports that you’d be crazy not to. Not only do you need to see how much time and money you’ve spent on certain things, but pulling year-end reports allows you to evaluate each strategy or technique you tried all at once.  By plotting the success and failures of last year’s campaigns, you’ll be able to more effectively achieve your goals this year.

Re-evaluate each and every platform, service or software you pay for. Whether it’s reporting software, a social listening program, an email-marketing platform, or a magazine subscription, it’s important to stop, step back, analyze the benefits (and the not-so-benefits), and decide if it’s worth anymore of your time or money. Obviously, you need to evaluate if the platform is still cost effective, but products and services that you use have changed and improved and need updates and maybe have even remained disappointingly stagnant in their capabilities. Poke around and see if there are any new features that you can take advantage of to provide value for your clients or utilize to improve productivity. Or dump them. (“Hey Hootsuite, it’s not me, it’s definitely you.”)

Actually write down your plans and goals for 2015! Duh, right? Well, maybe not. This is one of those tasks that seems so obvious and self explanatory, but many people either get busy and procrastinate this task or set goals that are broad, intangible, and thus, unattainable. After looking at all those reports, you should have a good idea of where you’re excelling and where you’re floundering. Establish one main goal, and then set several smaller, uber-specific goals that will ultimately help you achieve that big daddy goal. Example: You want to get more involved with your community and give back in 2015. That’s your main goal. In January, you’re going to do some research. In February, you’re going to set meetings with two non-profits you found. In March, you’re going to meet with an event planner. Etc.

Get organized. Those piles of paper and files and post-its and legal pads scattered around your office are going to kill your 2015 vibe. Clean it, file it, store it, trash it, whatever. Just do it.

Get inspired. Maybe you’re already inspired. Good for you, do your thang, boo. But maybe your enthusiasm has dwindled. It might feel like 2014 sucked the life out of you. But you have people, brands, companies, local figures, etc. that you look up to for some reason or another. You have clients that you’ve hit home runs for. You have competition that you’ve blown out of the water. You might even have some haters (hi haters!). Use all of it. Never lose sight of the reason that you do whatever it is that you do.

Here’s to 2015. May it be a productive year filled with happy customers, successful marketing tactics, and puppies.

Abby

2015 Small Business Design Checklist

Often overlooked in the creation of their marketing plan, design is an important aspect of any small business. Investing time and money to nail down your brand from the start saves headaches, heartbreaks, and empty wallets when your business is fully established. It is also a great way to give your brand a refreshing facelift if you’re feeling a few wrinkles – don’t worry, we didn’t notice.

Good design and a consistent brand increases visibility, brand loyalty, and a sense of professionalism.

Continue reading 2015 Small Business Design Checklist

The Top 10 Reasons Your Business Needs to Be Blogging

In the concept of marketing, our biggest goal is to be seen. Customers will so often get lost in the muddle of numerous businesses vying for their attention that before you know it, you have lost your customer to a sea of nonsense. How can you prevent that?

With the help of the Internet, blog posts for businesses have generated a lot of site traffic for business websites, and a good blogging strategy can do wonders for building brand awareness, and developing stronger relationships with your readers. Here is how you can implement a blogging strategy for your own business’s website and how to effectively manage and provide relevant content that will have your business popping up in search engines across the Internet and beyond.

1. Good Content is a Magnet for Good Website Visitors.

As obvious as this sounds, blogs provide your business website with relevant content pertaining to and as a means to attract your audience. What’s more is that this gives your website a feeling of importance and upkeep. Customers will realize that you are active on your website and therefore the content you’re providing will establish your value proposition as a reliable source, and thereby give your business additional credibility online.

Along with content goes the type of content you are posting. Business blogs are not like personal blogs. They have information in them that relates to your business and customer base. For instance, if you are a small business that sells second-hand clothing, you may write a blog on the newest fashion trends for summer or how to save money on fashion finds. These posts should directly connect to your market – and the personas they represent – acting as a landing platform for your client base to recognize a similar interest, explore your website further, and eventually generate revenue through a purchase.

2. Using keywords is important, but not the only thing to consider

Inserting keywords into your content will more than likely boost traffic to your blog, however remember this: quality is always better than quantity.  Always create content for humans first, and optimize for search engines as a secondary motivation.

Provide your consumers with content that would be interesting to them. You want them to find your blog based on related interests, not on keywords. Keywords may drive traffic, but will they keep the customer on your site? Not if the content doesn’t pertain to them, or even worse, bores them. Keep this in mind when creating your content: the main purpose of your blog is to provide an entry point for those with like-minded interests to discover your brand. Providing content that benefits them will benefit you in the long haul.

3. Blogs increase online visibility

“Online visibility” is your ability to be found on the Internet. This most often is done through search engines and they will rank your content and the information on your site based on factors such as keywords, freshness, and . What blogs will help you do is get in front of other businesses fighting to sell similar products or services by increasing your online presence. And we know – as both a marketer and consumer – that customers will typically search online for a business before actually making a purchase from that business. The more present you are online, the higher your business will rank on search caches.

4. Your blog won’t make you money, but your platform should

Your blog will not be a direct source of income (most of the time, we will get to that later). It should act as a landing page in the scheme of Inbound Marketing – a fancy term for locking in a customer to what you are selling them.

Your landing page is what will draw customers in. They will read your content, and if your content is good (and relevant), they should explore more of what you have to offer. Upon exploring, they may find something that also interests them, such as a free download of a PDF or a coupon for 10 percent off an online purchase. These freebies help lock them in to your services provided or products, and eventually should generate sales.

So, while your blog may not directly make you money, it acts as a catalyst for future sales. Take an interest in what you are providing your customers to make the experience a worthwhile one.

5. Blogs establish your credibility

Blogs for businesses help customers feel like they have found a trustworthy source. You are providing them with solutions to what they are seeking and answering questions to their problems. This helps you initiate authority in your field and will give customers the confidence in your business to provide what you are promising and hopefully turn them into loyal customers.

6. Blogs generate long-term results

They say that what happens online stays online, and for businesses this can be extremely beneficial. Unlike social media where posts have a shelf life of minutes, blog posts actually have a much longer shelf life. High-ranking blog posts will continue to show up in search results for a long period of time, therefore increasing online presence, credibility, and a higher volume of customer readership. Sounds like a much more effective way to market your company than just relying on your Facebook feed.

7. Blogging is low-cost

Small businesses (even big businesses) can be stretched for cash now and then, and through blogging, you can save your money on advertising while still getting your name out there. It may take some time management on your part, or perhaps look into outsourcing for blog content, such as Digital Media companies like Maximize.

8. Blogs can become a source of income

If you are using a blogging site like Blogger, your content can generate ads and revenue right from the page. According to big-time business blogger Michael Hyatt, his blog is able to generate a cash flow of at least $35,000 a month. That’s pretty impressive. Of course, a lot more goes into generating revenue than just hosting some content on a blog. Be sure you are actively posting, providing relevant content, and supplementing the business field by what content you are generating on your site for the greatest results.

9. Blogs need to be a part of your brand’s content strategy

At most businesses, you have a calendar in place for posting on your social media. Your blog should be on there, too. Most businesses find the most success from their blogs by posting content every weekday. What’s more: blog posts can even supplement content for your other social media by acting as platforms to drive them to your blog. It’s like killing two birds with one stone. This effective method could be what takes you above and beyond the crowd of other businesses in your field.  Even though the best strategy is daily posting, don’t let that keep you from posting something on a regular basis.  Even if once a month is all you can muster, blogging is becoming an essential part of any business’s online marketing strategy.

10. Blogging creates conversation

One of my favorite things about blogging is the connection I can make with my readers and followers. People will comment on your posts, perhaps ask for suggestions or point out other solutions to what questions you are posing. Respond to these and engage with your readers. Sparking conversation can lead to additional SEO value and also build your credibility and make you seem tangible and approachable as a business that cares about people.


Wondering how you can establish a blog on your website? Contact Maximize today and let us help you launch the process of creating a successful and profitable platform for your business today. Click the link below to get started.










Marketing for Young Adults

Is your primary market “young adults”? Maybe just looking to expand your online reach? Young adults ranging from 18-29 (sometimes to mid-30s) are a large possible audience for any business. The key to attracting this audience is involvement. .comFacebook's Reach Among Young Adults Graphic

The above graphic is the result of a polling of young adults from Harvard Institute of Politics. From the data, we see young adults can be reached out to in three major ways: Facebook, Google+, and Twitter. These social media sites are all vastly different and offer unique ways to engage an audience. Here at Maximize, we strive to help drive companies to expand their online reach. It’s highly suggested to make more than just a business Facebook account, but engage on different mediums as well. The consistency of your message and visibility will go more noticed amongst a young adult market.

 

Don’t limit yourself to just those three, Maximize can help give you an overview of your social media marketing.

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Source: Statista.com