Facebook Advertising For My Business

Facebook Advertising For My Business

Is Facebook Advertising For My Business Realistic?

If you are asking yourself this question, then it might just be something your business is needing. I talk to many business owners – all with different size businesses – and they’re always curious about the role Facebook Advertising could serve in their promotional mix. The answer is simple – give it a try.

Here’s the reason as to why the answer is so simple: it’s too affordable and accessible not to try. As a business owner or marketer, you probably invest in lots of other advertising mediums – print advertising, billboards, flyers – mediums that are much trickier when it comes to tracking conversions. So why not try something that is accessible, cost effective, and easy to track (using the right methods). If you’re not ready to pay professionals (though we recommend you do) to manage Facebook Advertising for you, think about investing in a consultation with an expert so you can learn how to deploy Facebook Advertising effectively. In the meantime, here’s a top-level overview to get you familiar with the platform.

What is Facebook Advertising?

There is some confusion when it comes to what Facebook advertising actually is and what it isn’t. I gathered some info from Facebook for Business that explains what the Facebook Advertising platform is; here’s a quick breakdown:

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives, and they create ads within those campaigns to help them reach those objectives.

For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors.

Point blank, Facebook Ads are pieces of content that you’ve put money behind to get them to do a variety of different things: get more clicks on linked content, reach more people, get more video views, increase engagement on a post, increase call volume to your office, etc.

Makes sense right?

How Do I Get Started With Facebook Advertising For My Business?

Another great question! There are a few options when it comes to actually getting started – beginner, intermediate, and advanced approaches. First, you must have a Facebook Business Page setup for your business. If you don’t know how, here’s how you can set up a Facebook Business Page for your business following these instructions. (Side note: if you haven’t had a Facebook Business Page to this point, spend some time organically gathering an audience – “likes” – on your new page and populating it with relevant, engaging content. Walk before you run!) To setup an Ad account, have a payment method handy. This will be used to pay for the advertising once you add it to your Ad account. You can go to “https://www.facebook.com/ads/manager/billing/”, after logging in to your account to add it.

The beginner way: The beginner method involves simply “Boosting a Post”. If you’re currently managing a Facebook page, you might have seen suggestions for boosting provided by Facebook on some of your non-paid posts that are performing well. This is Facebook encouraging you to put dollars behind these posts so more people can see them. Here’s a quick definition of what a Boosted Post is:

A boosted post is a post from your business Page that, for a fee, can appear higher up on your audience’s News Feeds. The fee depends on how many people you want the post to reach—the payment depends on the number of impressions the post gets with time. (Source: Hootsuite)

It’s easy to get sucked into the trap of boosting every single post you make on Facebook. Those suggestions that Facebook provide for boosting certain posts won’t always be the best use of your dollars…resist the urge! Boosting posts is a good way to dip your toe into the world of paid Facebook content, but here are a few things to remember:

  1. Only boost when you have a distinct goal in mind (getting more website traffic, raising awareness for your business location or for a new product or service, generate leads, post engagement, and more)
  2. Fine-tune the target audience that will see your boost… think of who your customers are!

When you feel like you’ve graduated from boosting posts and you want to have more control of your ads, and maybe even build out full campaigns, try Facebook Ads Manager.

The intermediate way: You likely won’t see your best results solely from boosting posts. Facebook Ads Manager is your next step up when working with the Facebook Advertising platform. When you go to “Ads Manager” on your left hand sidebar from the Facebook home page (you have to be logged in), you can access your ads account from here. If you don’t see “Ads Manager” on your left hand sidebar, go to “facebook.com/ads/manage” after you have logged in.

Here, you can create different types of ad units based on your goals (do you want more page likes? more video views? more event RSVPs? more traffic out to your website?) and you can build out multiple variations of targeting and ad designs at once! This does limit some of the elements you can edit in your ads, so advanced advertisers choose Facebook Power Editor.

The advanced way: Facebook POWER EDITOR. Yup, it’s powerful. Power Editor is for advanced advertisers who need to create lots of ads at once and want to have precise control of their campaigns. Advertising using Power Editor removes all restrictions on advertising copy length and gives you additional elements to customize. Also, you get powerful metrics about your ads right there, making it easier to create ad variations based on the data you are seeing.

The Rundown With Facebook Advertising

Just about any type of business can benefit from investing in increasing their exposure through the Facebook Advertising platform. It’s not a question of “IF”, but more about “HOW”. When you look at how you can use the medium to promote your business in a cost-effective way, you’ll see there are many ways to go about it.

If you want Maximize to help you succeed using Facebook Advertising, give us shout through our contact form, by giving us a call, or by reaching through social media.

The Ten Biggest Lies About Social Media and Your Business

In the world of social media, it is hard to navigate the best practices for your business. Companies may try to tell you what the best practices are, but how are they working for your business? Are you looking for more? Trying to up your social media game for your business? Here’s the top ten lies companies are spreading about social media practices for businesses and how you can overcome them.


You can’t just come out and ask people to follow/retweet/comment/like/share…

But you can. Actually, it’s even encouraged. Think about it in terms of inbound marketing. You are directly asking your customer to do something for you. But first, you have to build their trust. Posting relevant content that is both sound and appealing to your audience helps boost your credibility and makes it easier for the people you are interacting with to help you boost your content. Never be afraid to ask.


Reach is your most important metric.

This could be the biggest lie in the social media industry. Reach is important. As is engagement, post performance… essentially every piece of your analytics. Looking in depth into social media analytics once every quarter is a great way to gauge what is clicking with your customers and what is not. This helps you line up with them to communicate with them better. However, each piece – whether reach, engagement, clicks, and so on – is just as important as every other piece. Reach may only tell you how far it went on Facebook, but engagement will tell you with that reach how many people actually interacted with your content. Remember this.


All you need is social media.

False. Why? The main point of a social media presence for a business is to sell. You want to be using your social media to drive customers to your business to make a purchase and make you money. In order to do this successfully, a website that is fully-functioning, responsive, and current is just as – if not more – important as your Facebook page. Keep in mind that your social media can act more as a channel to the main hub rather than the target.


Delete or ignore negative comments. Actually, just disable comment posting entirely to protect your brand.

Believe it or not, negative comments are not as bad as they seem. Of course they are hurtful, but this can act as an advantage to your business.


First off, deleting negative comments seems shady to perspective customers. How can you have a rating of 3 stars when every single review is flawless? It also discredits your business – because no one is perfect.


In addition, negative comments can be a host of customer service opportunities. Responding timely and appropriately to customer service issues on a public front shows customers you are attentive and want you customers happy. It also acts as a great damage-control tool and helps increase your online presence. Let the negative work its magic for you. Like the old time saying, “there’s no such thing as bad press.”


Hire an intern to do all your social media work for you.

While we do believe in intern programs and the opportunities they provide, hiring an intern strictly to manage your social media accounts could go through a few different scenarios. Most importantly, you do not want a full-time student with limited experience handling some of the issues social media can present without someone there to guide them. Whether this is a supervisor, policy, or admin on a page, it is important that interns are provided with some direction and not just handed the passwords to your accounts. Give them expectations, let them shadow others in your business to get an idea of the company, create goals on social media to ensure your intern is getting the most out of their internship while also giving you the social media supervision you need.


Automate your updates to save yourself time.

Auto-posting through social media suites may seem like a step in the right direction to saving yourself time on social media, but it’s not always the best policy. Automated messages can seem rigid and timed to your followers which in turn turns them off to what you want them paying attention to – your business. Try posting in real time as often as you can. Make sure your content is timely and current with what is going on in the world as well to help increase engagement.


Auto-publish content to save time when sharing content to several sites.

Auto-publish is never a good idea. So often after I hit the post button on a blog, I will find a grammar error, forget to include tags, have to modify a layout… change something before it reaches the masses via my social media. Auto-publish may work against you, especially if you accidently click the publish button before you were really ready. Remember, once it is on the Internet, it is there forever – especially in terms of social media. Keep this in mind before setting up auto-post to your social accounts from your website.


Focus on Facebook.

Facebook may have a huge interest base now, but what about tomorrow? Social media is always changing a moving. For instance, YouTube proceeded Facebook in unique users for the first time this summer, meaning more people are using YouTube than Facebook for the very first time. This is leading to a big change in the social media world. Don’t put all your eggs in one basket – disperse your content and customer interaction between several social platforms.


You need to be on every single social media platform.

Tying into the previous point – while you want to diversify your social media platforms, you also don’t want to consume yourselves with more than you can handle social media wise. For us, a few big platforms we like to encourage our businesses to try out and see how they work for them: Facebook, Twitter, Pinterest, Instagram, and Google Plus. Invest a little time on each and see what practices work best for your business to design your social media efforts to best fit your customers.


You don’t need an email if you have social media.

This couldn’t be more contrary from the truth. In fact, you need an email more than ever with a social media account, perhaps even one that is specifically set up to handle social media management. This email will help you received notifications and communicate with customers more effectively.



Practice makes perfect, and with social media we are helping businesses take control of their social and online media and make it work best for their businesses. Contact Maximize today to learn more.

How Hashtags Influence Digital Marketing


For business owners or social media managers, developing fresh and new content can be a daunting task. But creating a fresh flow for posts across media channels is a necessity for any strategy! The goal is to develop content that reflects the brand and builds a community following. Most of the time you’re tasked with creating daily posts that engage your audience, creating dynamic graphics, finding topics of interest – yada yada yada. It’s a lot of work! But we promise, you’re totally overthinking it.

User Generated Content is LOVE

What separates big businesses on social media and smaller businesses on social media? The use of their audience base. Big businesses know that their audience is their most valuable source for credible, fan-approved content. This is known as User Generated Content (UGC). UGC conveys the very best parts of your brand or business. It’s authentic and is the very best proof that people are using your product or service in real life. And not only are they using it, they’re loving it enough to tell their friends! Businesses are able to use this as a source of positive imagery, quotes, testimonials, and experiences. Promoting your brand by standing behind your customers is one of the most transparent and honest ways to reach your audience.

For example, think of the photos you’d take while on vacation. You’re having a blast and snapping great photos of amazing things. Traveling can be a life-changing experience, and those photos are powerful! Travel companies, hotels, and destination spots are using social media to gather content submitted by their users and using those images to show you how much fun other people are having while using their products or services. And those photos depict real-life experiences. Notice the repetition there? Real.

92% of users trust earned media such as testimonials above targeted advertising. We’ve found ourselves in “an era of honesty” thanks to social media, and lucky for marketers, social media users are sharing their opinions and thoughts in ways that companies can leverage.

The argument for UGC has been made. But now the question is…how can companies gain easy access to that content?


Hashtags Bring UGC Together

@gaylon_wampler on Instagram

It’s absolutely true that hashtags help connect the world. Through social justice movements and international news, hashtags pool together relative content.

National Geographic uses a hashtag to collect user-submitted photos of their travels, creating a sense of awe and inspiration among their followers. Using the hashtag #WanderlustContest, National Geographic tapped into a community of photographers, social media enthusiasts, and travelers who want to bring more visibility to their experience. Their goal was to attract users on Instagram, the photo-driven social media channel, to enter the contest. This equal exchange benefits the user and the marketer – giving exposure to users and re-enforcing National Geographic’s brand.

In this instance, users were entering a contest for a chance to win a prize. By using their hashtag, they were able to neatly analyze their submissions and create an online community where participants can browse other submissions. Users were able to see the hashtag and engage with other users – a win/win for building an online community and NG’s brand. They recognized what makes their audience special, garnered a buzz for their contest, and developed their strategy based around their designated hashtag.

Hashtags AREN’T Just for Contests!

Ideally, your business should offer an experience that sets it apart from its competitors. Be it your awesome customer service, amazing products, or hip atmosphere – your business needs to stand out.

Think of it this way: liveblogging and “livetweeting” is a new trend that affects hundreds of television shows, for instance, and their audience daily. Essentially, fans come together (mainly on Twitter) to react, in real-time, to the first telecast of a television show, . Users feel compelled to get involved, react, offer commentary, and it’s all thanks to the hashtag. For example, during the newest episode of Cake Boss, users will use #CakeBoss to react. This use spikes during live showings and will decrease when the television show isn’t running. The Cake Boss hashtag can be found being used on the show’s social media channels as well as by the fans, thus enhancing the digital reach of the show and integrating the user’s experience with their marketing strategy. Essentially, they’re making an every day occurrence into an event!

So how does a television show using a hashtag apply to your business? Simple! It creates conversation.



Hashtags give users the chance to start a conversation. It is easy, simple, and allows users to feel like their voice matters. It’s not uncommon to see hashtags promoted on advertisements now, promoted for connecting the brand to the users as well as users to other users. Gathering UGC can be easy, but the main goal is to create an online community where users contribute freely.

#LoveLakeland is a local initiative that promotes love for the city of Lakeland, Florida.  In the hashtag on Twitter, Facebook and Instagram, you’ll find many local businesses or residents who use the hashtag to promote the events of the city, positive experiences, and other reasons why they “love Lakeland”. This is not a contest or a timed campaign – it is an ongoing effort to create conversations and keep the community going strong. Since this is a community-driven hashtag, there is no “sole owner”, which allows businesses to take advantage of the content for their benefit. It increases the reach of their tweets, adds visibility and engages users.

Overall, it is important that your reasoning for using a hashtag should always go back to the user. This is what makes organic hashtags like #LoveLakeland so great – they have no timer, no cost, and gives users access to an audience they wouldn’t have had before


So, when you’re looking for a low-cost, quick, and constant source for digital marketing… think hashtags. By monitoring given hashtags and promoting their use, you’re able to gain valuable UGC. Fans and customers want to see the value in your business, so seeing other fans and customers happy and enjoying your services will speak volumes about your company.

Tap into your customers’ emotions. Sell feelings, not just a product. Sell experiences, not just a service. When you are making customers feel something, you are more likely to receive user generated content in return. How many times have you taken a picture of yourself at Disney World because you’re so incredibly happy? That feeling is unmatched and inspires actions – the kind your brand benefits from.

Choosing your hashtag should be simple, but your focus should be on the longevity of your brand. Build the experience with honesty, not obnoxious branded and sponsored content. Users on social media will engage with hashtags when they can relate and when they can integrate their lives with your brand.

So… get going! #GreatBlogPost #Awesomesauce #TotallyRelevantHashtagHere

Cool Tools: Moat.com – Easy Ad Campaign Ideas That Work

Ad Campaign moat

Easy Ad Campaign Ideas

Moat.com – Is your ad campaign faltering? Not sure what to do next? Look no further! The Moat search engine makes it easy to find the type of banners successful businesses are running across the web.

My Ad Campaign isn’t Working..

Need campaign inspiration? Search Moat!

Need an idea for a banner ad and creatives? Yes, search Moat.

See exactly what sort of ads area being run by Groupon, Audi, Disney, Apple, Netflix, and thousands of other brands.

They have spent thousands of dollars on testing their campaigns…why not borrow from the best of the best?

If that weren’t enough…

Moat will also tell you where that ad campaign was last seen…Inside intelligence on where to place your own banner ads.

Marketing intelligence without the big time marketing budget.

Oh, I forgot to mention…it’s FREE!

Ad Campaign Metrics

Moat does have an upgrade feature for Power Marketers…they do not list pricing unless you schedule a demo. To date, I have not looked into this feature but, here is a quick snapshot of the upgrades:





So the next time you are looking for ideas and inspiration for your next online ad campaign, do a search on Moat. It will save you some time and money with your campaign.

I give this Cool Tool two thumbs up! Moat.com

Don’t have time or the expertise to run an online ad campaign? Let the experts at Maximize Digital Media take all of the stress out of your next ad campaign. We can provide strategy, market research, design, implementation, and management for Facebook and Adwords PPC campaigns. Call us for a consultation.

Why Your Company Needs Video Marketing in 2015

Now that we’re a few months in to the New Year, it’s time to start thinking about a new social media campaign. The use of video on social networking sites has been rapidly growing over the past few years and has proven to be more engaging than the standard photo or text post.

Continue reading Why Your Company Needs Video Marketing in 2015

Don’t Be “Spooked” by Digital Marketing: Facebook Algorithms

This is part 3 in our “spooky” series. To catch up from the beginning, click here

In the spirit of Halloween, the Max team loves to gather around and share scary stories about how digital marketing went wrong for them at one time or another. Whether it’s a post on Facebook that went haywire or retargeting audiences for marketing (creepy by its very nature), we all have had that one “spooky” online experience that we still get the chills from. Learn from our ghostly tales and how you can improve your game so these monsters no longer go bump in the interwebs.


“Facebook is constantly changing.”

If this doesn’t have you scared, we don’t know what will. It’s all we’ve been talking about in the office for months – Facebook is in a constant state of change when it comes to algorithms, feeds, and advertising. How can you keep up?!

Lucky for you, here’s the big five you should be paying attention to. While Facebook will be announcing more as the year ends, these newest (and biggest) ones could be what is keeping you down in the newsfeed and stressing you out.


Scraping UID’s – No More

Gone are the days of creepily stalking users through ID’s to gain insight into their stats. Instead, Facebook will now be requiring HOW you got this information – via a Facebook app. This is especially important for those using the Power Editor tool.


Click-bait Be Gone

We will no longer see the headlines “This video is insane!” in our newsfeeds. These links – often generating content that is not supported by the headline – are being weeded out as “click-bait,” meaning they link to irrelevant content or spam.

Facebook is monitoring how long you remain on a page before returning back to Facebook. If this is within a matter of seconds, chances are your content was not what was promised to the user and could be flagged as “click-bait” and brought down. Be sure you are being honest about your content in your headline.


Like-gating is Gone, Too.

This may have been the biggest upheaval in the office over Facebook – pages can no longer use a “like” to their page as a means of entering a contest. This will reduce likes that might not be qualified or spammy to pages and create more engaged user-bases for pages. The biggest effect this had was on app developers – and really this just meant we had to get more creative. Chances are, those interested in what you are really offering will probably in turn like your page. No need to stress out yet.


Auto-posting is Heading Out

How annoyed are you with games and apps posting on behalf of your friends to help them get to level 389 of Candy Crush? We are beyond that – and so is the rest of Facebook apparently. Therefore, Facebook is starting to limit these posts in newsfeeds – both a yay and nay for us on the business side of things. However it does not affect things like Post Planner and other qualified apps.


In With the Trends

Facebook got smart and hopped on the Trending train, now displaying trending topics and stories in a sidebar on our newsfeed. This could go one of two ways – help us accurately tap our demographics and markets or result in us posting irrelevant content to drive traffic. Be the more responsible of the two. Remember, good content is stronger than hip content. It will last longer.


Each new Facebook algorithm may pose its own “scary” factors, but Facebook is working on making its user experience better for the consumer as well as brands. Eventually, we may settle on an agreement. Until then, keep rolling with the punches and keep getting creative with your strategies.


For more help with Facebook and all the changes happening, contact Maximize today.

Facebook, the Like-Gate, and How You Will Still Run Amazing Contests

If you stay up to date on your social media buzz, you heard the big ban Facebook has now issued against Like-Gates and Facebook contests. While this may mean some thinking on your part for your next Facebook contest campaign, we assure you that there is light at the end of the tunnel and here’s how it will ultimately benefit your page.


You want relevant likes

It might seem a little like a parent reminding a child, but quality will always trump quality. You want your likes to be from people who are truly interested in what you are providing them with, not just because they want to win free stuff.


With the Like-gate ban coming to Facebook, this means that users need not like your page just to be able to win a contest. But we ask, “Why, Facebook, are you making this so difficult for me? How could I possibly run an effective Facebook contest without people liking my page? How will they see me?”


We promise, with these effective and tested contests, your contest will get coverage, your page will more than likely still receive likes, and most importantly you will be working with Facebook to ensure that Like-Gating is gone for good.


You will have better quality posts

By Facebook forcing you to not force users to “Like” your page in exchange for something, they are instead encouraging you to put more effort into a more rewarding venture.


Instead of asking users to do something, you are going to have to engage them – the whole point of your social media! Creating engaging posts that in turn create likes rather than you begging for them will take craft, however it will ensure that what you are doing is both effective and worthy of your burden.


It’s going to encourage more advertising

Facebook is making it easy and affordable to advertise your business on Facebook, especially to a super relevant audience. This is one way that Facebook is doing businesses an indirect favor. By utilizing Facebook advertising, you increase your audience pool. And since advertising will be a great source to get your contest noticed, now might be the perfect opportunity to get on the ad train and see what it’s all about.


It’s going to refocus your business’ mindset

Social media likes make you feel important. But what does a like really mean? Yes, your fans like you, but chances are only a small portion of those likes are actually seeing any content you are pushing through your social media. This goes hand-in-hand with what we have already discussed. Your business wants engagement – being well liked will always come second.



With all these things in mind, here are several suggestions on contests your business can still run without fan-gating (and still knock it out of the park):


Start with a relevant and unique prize

A great prize is all you need to get people entering your contest to win. People love free stuff! Some suggestions may include a free consultation, a “limited edition” product, or an exclusive members-only package. What about a one-year membership or a give away of a product that isn’t even out yet? The more exclusive, the more enticing.


Add on smaller or multiple prizes

One grand prize is awesome! But increasing someone’s chance of winning may increase your pool of entries. Giving away several prizes at different times may also capture your audience’s attention for longer. Offering the option for them to enter multiple times may also work to your benefit, as well, as it increases their odds of winning.


Partner up for big deals

Companies will often co-sponsor contests in order to get a larger entry pool and even more prize options. Often, increasing your connections in the business world will ultimately have more benefits in the long haul than just generating contest buzz. However, consider partnering with a retailor to offer a shopping spree or a gift card to an online site. Not only will you engage your user base, but theirs as well.


Fan-of-the-week and the like

Encouraging your fans to interact with your brand is 100 percent effective 100 percent of the time. Reaching out to users to build your brand awareness as well as your presence online through hashtags, photos, status updates and more is like free advertising – plus your biggest advocate for you business are your customers.


You can still use app creators

App creators are usually paid services that will create contest apps for you on your social media. At Maximize, for instance, we use several different ones to help us create the best contest apps for our clients. This does not mean the end of app creators, but in fact may be the call that app creators have been seeking all along. A few we suggest: ShortStack, OfferPop, and Antavo.


Offer a discount

We are all looking to save money. Offer entries the chance to save money on a product rather than ask for a like, instead. Offer coupons like 20 percent off your online purchase or a free download of an ebook for every entry you receive.



Still looking for more creative ways to run Facebook contests? Contact Maximize today and let us do the work for you.

Facebook Advertising: how to save your money and time

Using Facebook advertising for your business can be both affordable and very beneficial for small businesses. But what are the best practices for creating these ads? What should they be directing towards? How can you get the most out of your money for your ads? This blog post is designed to answer all your questions on the anatomy of a successful ad campaign, creating targeted ads, and how to direct these ads to your business’s ultimate money maker – the landing page.


The anatomy of the ad

Ads can seem complex and challenging when dealing with marketing. Follow these quick and easy steps and you will be on your way to a successful ad campaign that we can then create into the building block for directing traffic to your landing page.


Create an Ad

This function can be found by logging into your Facebook account. Under the drop down menu next to your home button, look down the list to find the “Create an Ad” function in your menu options. This will need to be done through a personal account, not a businesses. The add will not link to your personal account.

What to Advertise

First things first: what are you advertising? Select where you are sending your users (preferably and landing page) to show Facebook what you are linking to. You can also promote events, other pages, places, blog, and more. For this purpose, we will focus on landing pages.

Pick a Goal

An essential element of any campaign is goal setting. Facebook even encourages you to do this. Select one of the options Facebook offers such as get more likes or promote page posts. You can also create your own goals by selecting the advanced options setting (this will be most beneficial for directing traffic).

Design the Ad

In 25 characters, you must create a headline. In 90 characters, you must create a description. While this may seem like a daunting task, Facebook even offers suggestions on what to write – although we recommend you rewrite it to fit your audience. It also encourages you to keep things sweet and to-the-point.

You will want to add a thumbnail image targeted towards what you are directing your users to (you may want to consider a high-resolution graphic for landing pages). Images will be displayed at 100 x 72 pixels, so keep this in mind when selecting an image. Higher res images will automatically be resized, so double check to make sure they appear clean before posting. Images also must adhere to a 20 percent wording limitation, meaning no more than 20 percent of the ad can have writing on it (this is not only logo, but also other graphic elements that may have text on it). This is helpful to know when getting your ad through the approval process.

The best part of Facebook ad campaigns? They can be updated in real-time. So if you make a grammar mistake or want to change you graphic – no worries. Facebook ads have equated for user-error.

Target your Ad

This is a big deal in ensuring you are getting the most for what you are paying Facebook ads for. Select an audience that is appropriate to what you are marketing. For instance, marketing orthopedic shoes to 18-24 year olds may not be as successful a target audience as say the older demographics. When dealing with local business, be sure to tailor your audience to a zip-code to increase awareness of your immediate community. Check out the advanced setting to even further narrowly tailor your ad reach depending on what you are trying to market. Using tools like Google can also help you think of other audiences you might not have originally thought of. Don’t be afraid to play around with several targets to see what works best for your ad.

Set the Guidelines

Facebook lets you be in control of your advertising by making it user friendly to select the who, what, when, where, why, and how of your ad campaign. Use this to your full advantage: name your campaign, select how much you want to pay, and enter your payment information. Creating several types of one ad while changing around targeting, audience, copy, or image and turning them on and off to see what works best is an excellent way to measure success. Don’t feel limited to only creating one type of ad!

How to Pay

Some companies prefer to pay by ad clicks, others in a lump daily sum. It depends on your ad spend budget and the goals you are trying to achieve. Perhaps try out one for one campaign and another option for another and compare how each campaign worked based on reach via Facebook. It is entirely up to you and your business on how (and how much) you are willing to spend on your ad campaign via social media.

Facebook Approval

Ads must be approved by Facebook and follow a guideline set forth by Facebook. Because of this, Facebook may hold your ad for a day to approve its contents after you create it. To be certain your ad meets criteria, reference the Facebook Advertising Guidelines.

Monitor your Ads

Use the Ads Manager tool to access all the ins-and-outs of how your ad is performing. You can get to your dashboard by clicking on the link on the left side of your personal Facebook account. You will find here detailed information on how your ad is being viewed on Facebook, including campaign information, budget, spending, and schedules.

Click on the specific ad campaign to have access to even more information, all displayed in charts and graphs. View ad views, reach, clicks, rate of clicks, and actions. Pay careful attention to clicks and actions since this is what you are spending your money on. To run different ads with the new changes coming to Facebook ads, you will need to adjust your ad spend on each separate ad you create – as a reminder.

You can also generate reports through the Ads Manager. This is super beneficial as it provides even more content on how your ad is performing – even monitoring who is clicking on your ad. Download it as an Excel or HTML file and use it to compare and decide how to move forward with this campaign or even your next one.

Continue to Manage Your Ads

Taking an interest in your ads even after they are working is essential. Make minor changes to your heading and text to keep it looking new and fresh. Add different graphic elements to help change it up, as well. Adjust ad spend, bids, and even your audience to help generate different results and increase your awareness and visibility.


Targeting Ads to Your Landing Page

Now that you know how to create an ad and have created one centered on your business landing page, here’s how you can get the most out of your Facebook ad spend while promoting your website.


Make sure the product and landing page correlate

What you are advertising to customers is where you should be taking them. If you are advertising a sale on shoes, your ad should redirect them to your websites sale section.

Remember Your Call To Action

This should correlate, as well. When your marketing calls for a CTA, customers should immediately land on a CTA on your landing page. Whether it’s a free download or 40 percent off, users should see exactly what they clicked on when arriving to the page to help them make a quick purchase decision.

Timing is Everything

This is a big thing in advertising: creating a sense of immediacy increases your user’s need to purchase, therefore increasing your sale. Initiating the “Hurry” on Facebook and then continuing that on your landing page will increase conversion from lead to sale.

Hit Your Target

Utilizing Facebook’s Ad Targeting options helps ensure that your ad is being seen by relevant users. Make sure your ads are appearing in front of a relevant audience to ensure you landing page is getting the right kind of traffic – the kind that converts.



Now you have the equipment you need to create the perfect ad campaign for you business on Facebook. Still need help? Contact Maximize today. With our full-service staff knowledgeable in creating effective targeted ad campaigns, we will be able to create a solution for your business.



Social Media Series Part I: The Hashtag

I once saw a tweet about how a user saw an old flip-phone cell phone that had a pound key on the keypad. They wondered why they would ever need a hashtag back then because Twitter was not a thing yet.

As mindless as this tweet sounds, this is a prime example of how prominent the hashtag has become in our world today. No longer do we view a pound sign as a part of a numeric keypad. Instead, we view it as a crucial part of our social media presence.

The hashtag may have begun as a Twitter-exclusive, but now it has migrated to almost every platform in the social world. But, does each hashtag means something different on social media? And how can you use this to benefit your business on social media? Or should you even use them in your professional field? Here are the answers to your questions.


Yes, you should most definitely be using hashtags

The hashtag is a means of categorization. It increases search optimization, increases engagement, and aids in potential retweets. The science behind the hashtag proves that using the correct hashtags will benefit your online presence for the better, however there is a bit of science to the method. What is appropriate and how many to use could be the indicators.

Use no more than two per update

Research has shown that tweets, updates, and statuses perform better through the use of hashtags, but excessive use will hinder them. Research suggests sticking to two extremely relevant and beneficial hashtags to increase the potential for your media.

How to determine hashtag relevance

Your hashtags need to be tailored to your content. For example, if you are a business tweeting about a flash sale promotion you are having, you would probably include a hashtag such as #flashsale in your tweet.

Having trouble figuring out what hashtag to use? Look at the What’s Trending tab for inspiration on Twitter, Facebook, Tumblr, or other social platforms for ideas. Still knee-deep in uncertainty? Check out Hashtagify.me for ideas on relevant and related hashtags and how you can best incorporate them in your statuses.


Hashtags on Social Media

There is a level on appropriateness when it comes to hashtags on different media platforms. Since just about everyone is using them, it’s up to you to understand what works and what doesn’t when it comes to hashtags based on the social media platform.


This is where it all began. Twitter has a great system for hashtags, using them to categorize tweets on its site. Tweets with hashtags get two times more engagement than those that do not have hashtags, making them 55 percent more likely to be retweeted. But excessive hashtags tanked engagement. Stick to the 1-2 hashtag rule and you should be good to go.


There seems to be no true rule of thumb here. The more the merrier, at least what studies show. Hashtags on Instagram are utilized to help build community and distinguish uniqueness and detailed information. Interactions are highest on posts with 11 or more hashtags. They may also be your best bet for growing your follower count on Instagram, as well.


It seems as though Facebook users are less likely to hop on the hashtag train. With the studies performed, statuses without hashtags performed better than those that included them. But be mindful to tailor your strategy to your audience. Perhaps try including them in your content if your page is more business-minded by Twitter standards and see how your posts perform before continuing the use of hashtags on your Facebook account.


What Google+ has going for it here is that it already creates the hashtags for you, taking one less step out of the challenging marketing strategy online. You can always add more through comments and your posts to increase your search opportunities.


Pinterest uses hashtags to brand and specify. You can actually click on hashtags to find more relevant information to your linked content. There also seems to be no limit on how many you can include here. The more you have, the more engaged your content might be.



The hashtag is nothing to fear, and Maximize recognizes its great potential. Let Maximize help you understand how to best utilize hashtags on all your social media platforms today.

3 Best Practices When Starting a Facebook Group

Facebook groups are a convenient way to connect with your network on a place you often frequent: social media. However, there are some standards to making a group work the best for your community. Follow these three tips and have success in any online group from here on out.


  1. Decide who you want in the group

There are three types of Facebook groups when it comes to who can join and how: open, secret, and closed groups. When you go to create a group, it will prompt you to choose the type of group you want.


Closed groups allow the admin to decide who can join their group. The admin can invite friends or allow people to request to join the group. A closed group will allow you to keep track of the individuals who join the group more closely because you either have to invite them or approve them. If your group may interest a large number of people, this may not be the best choice as accepting requests to join might become annoying. Also, people may be hesitant to join a closed group, so you may be deterring potentially great members.


Secret groups allow only members to see the group, who’s in it, and what people post in it. This is a good option if you are going to have a very limited amount of people and don’t want people requesting to join. This type of group is good for company communication or a small organization.


Open groups allow anyone to join and post. You can invite your friends to join, and anyone who finds the group and wants to join can do so. Chances are if someone is joining a group, it is because the group genuinely interests them. A good group will have a mix of people asking questions and providing answers. Even though these groups are open to anyone, having a good set of posting guidelines will ensure people are posting about relevant things. This leads us to our next best practice.



  1. Have Set Guidelines


Think of your group like a community that needs some sort of structure to operate smoothly. As the page admin, it’s up to you to decide what these guidelines are exactly. People are going to be joining a group because they share a common interest, so have your rules focus around that. Determine what you will find acceptable and unacceptable for group members to post. The more specific you can get these, the better.


Make sure all members know what is and isn’t okay to post. Have these rules in an easily accessible master post, so both you and members can refer back to it easily. It’s good to have a link to this post in your group description. Don’t be afraid to edit these guidelines as time goes on, it’s okay for them to evolve if necessary. You want to make sure everyone can get what you want them to out of the group.


  1. Moderate posts


Even though you’ve posted your well thought-out guidelines, you might get people that either haven’t read them or have disregarded them. If someone posts something that goes against the guidelines you have created, don’t just delete it. Instead, politely respond saying this type of post goes against the community guidelines. The first line of defense should be to educate the person posting the illegal content about what is and is not allowed. If it is something truly offensive and warrants being taken down right away, feel free to do so after noting the person posting the content’s information and contact them directly.


Don’t just wait around for bad posts to happen, keep the conversation going! Comment on posts by other’s and create your own engaging posts. Groups are meant to benefit individuals with shared interests, keep connecting!