Advice from a Traveling Marketer: Optimize your Google Business Listing!

Google Business Listing – Why it Matters

Think your Google Business Listing doesn’t matter?  Maybe this story will help you understand why it really does!!

This holiday season, Craig and I were able to do a little in-state traveling – something we don’t get to do very often. Exploring new things is one of my favorite past times, especially when there is a beach involved!

One of our adventures was a weekend trip to Daytona Beach for News Year’s. While this was a “getaway retreat,” we did have a very important activity we had to cross off our list before we could hang out on the beach!

What was the very important activity?

We had to get to the Daytona Beach area before the Citrus Bowl started. Craig wanted to get there and watch his Gators play…

So, while Craig drove, I was tasked with finding the perfect place to watch the game!

We wanted to be around some fun people, with a good sports bar atmosphere and a good menu, and, of course, lots of TVs.

I mapped out our hotel’s location, received some instructions from Craig about where he did not want to go – he didn’t want to be too far from the hotel when the game was over, so that kept us away from all the spots I found that were on the International Speedway Blvd. – and I spent about 15  minutes looking through every Google Business Listing in the area on my smart phone for “Sports Bars” in the vicinity that fit our needs.

I opened the Google Maps app, entered the address for my destination and then I clicked “Explore Nearby”

Google Business Listing Lakeland

After some research, I found a couple of options, and ruled out several, because they weren’t as much “sports bars” as they were seafood places that had TVs… We figured we’d catch some of the “beachy” venues when we weren’t so focused on Football.

So, here’s what happened…

After my extensive searching for a Sports Bar in the Port Orange/Daytona Beach Shores area, I found one that seemed to be exactly what we were looking for. Note: I have intentionally left out the names of both locations because I don’t want to cause either of them any negative backlash from this post. When we arrived at our chosen destination, there were zero cars in the driveway and it was less than 20 minutes until kick-off. Granted, it was New Years Day, maybe they weren’t open, but I didn’t stop to check – we needed to find a place quickly! We decided we were going to try another place that I had spotted while we were heading to this location, because I had been on the lookout for alternatives, in case the place we were heading didn’t turn out well – and, since there were zero cars in the parking lot and the other place seemed really busy, we opted for the place we passed on the way instead.

And it was PERFECT. The exact atmosphere we were looking for, TVs and lots of people watching football! The only thing that could have been better was the outcome of the game!

So, here are some points to ponder:

What if I had been changing the station on the radio when we drove by this perfect place? What if we had chosen the alternate route that had been suggested instead of the one we chose?

And now, I am finally able to get to the point of this post:

How many out of town people in _______________________ (enter your community here), who are looking for a sports bar, like we were, or some other specific type of venue, or business, using only their mobile device and the results they are able to get from their searches miss the PERFECT place for them because the business does not appear in the results of their searches? It’s mind boggling to think about! And it’s so easy to fix! Get your your business on the Map!  Your Google Business Listing is a FREE tool for businesses, and one that many business owners fail to realize is impacting their online visibility, don’t let this happen to you!  

 

With the constant updates being made to the Google experience for users traveling, it is ESSENTIAL that business owners who want to be found by those who don’t already know them, take the time to keep up with their business listings, especially Google!

There are tools, like Google Business Listing, a FREE product from Google, that make this easy, and if you don’t have time to figure it all out, there are companies like Maximize that can help!

Bottom Line: This is the landscape of business ownership today, and unless your exit strategy is to close your business in 2016, it’s time you did whatever it takes to get your business on the Map with the Google Business Listing tool!

For more information about Maximize Digital Media, visit our website! https://maximizedigitalmedia.com.  If you’re ready to make it easy for your perfect customer to find you, and optimize your Google Business Listing, give us a call 863-606-5994

Stalk Yourself with Google

We’re not talking about your ex from high school (we promise, they’re not as happy as you are) or that cute guy who sits in the corner of your favorite cafe (he probably has no job, let’s be real).

Google Stalking yourself isn’t weird at all, in fact it helps you understand how others view you and what others have said about you. Google has the power to index information with really cool data processors called spiders. This ensures that relevant content is bundled together and is easily accessible to the public. Your online presence does not stop merely because you clock out for the day. Your social media sites, websites, and any impact associated with your name could end up ranking highly into Google.

But, this isn’t about you. This is about Google Stalking your business too. You and your business should be present on search engines for keywords and content that apply to your website. For example, if you run an organic fruit stand, it would be ideal for you to show up when someone types in “organic fruit” and your city.

Google Stalking Is Okay (Sometimes)

If you’ve never thought of how you’ll show up in Google, you NEED to understand that your presence online should always consist of great SEO, a functional website, activity on social sites, and reviews from your customers. Try Googling yourself or your business.

Don’t worry. I’ll wait.

[Flash forward a few minutes.]

So, you’re back and you may have found the results are shocking. Some of the main things business owners find when they look up their new upstart business are….

Nothing

In addition to not being the #1 primetime spot on your search, you may not be visible at ALL. Nope, not even on the second, third or fourth page. A great way to remedy being invisible to Google is the following:

  • Create social networks and USE THEM. That means connecting with your audience, fellow business owners, and being active. Facebook, Twitter, Google +, Instagram, and LinkedIn are great platforms that serve different purposes.
  • Have a website. It’s a bit easier said than done, right? Begin looking into budgeting for a website that will not only represent your brand, but help provide content that is relevant to your company. This will organically help dent away and improve your search rankings.
  • Customer Reviews. Get people to write down how awesome you are. Post them on your website or have them on your Facebook / Google + page. Profit from their words and boost your ego a bit.

A great way to see how to gain a presence is to look at who already does. Yes, this means your competitors.

Negative Press

If you Googled yourself and found negative press, then uh… let’s work on fixing that.

Maybe there’s a long story about why you have a few 1 star reviews… You’re going to be visible, you need to be prepared to make an effort to keep a squeaky clean public image. Make honest efforts to reach out to remedy any bad review. Don’t ignore it or fight it – you’ll look pretty unapproachable and stubborn. You do not want to be the next Amy’s Baking Co. with a social media meldown.

It’s not just bad experiences that reflect upon you, but the way you carry yourself, too. A sloppy profile filled with typos is negative press for you. And if you have responded with a comment to a video or article from a periodical with profanity or other negative information, this can show up on Google as well and hurt your professional image.

Great Press

Congrats! You may be on the first page or clean of any questionable content revelation but that doesn’t mean you can’t be even greater. If you’re missing a few things from the list we brought up above, try incorporating them in your online presence strategy. You can even reuse content (such as reviews) for social media to connect yourself more thoroughly.

So, what did you learn through stalking yourself through Google?

Maybe you didn’t leave as many good reviews as you thought…. Or maybe your business shows up 5th in your designated keyword search.

In reality, this “tactic” isn’t uncommon. Companies often search the web for possible candidates for a job position and customers try to find companies for specific services. We promise that you aren’t some creepy stalker!

Googling yourself helps you understand that your perception is far different than what a stranger could see. Adjust your fault areas, emphasize your positives and your online presence will reflect that. Make sure Google knows how awesome you really are by follow our tips above.

Marketing for Young Adults

Is your primary market “young adults”? Maybe just looking to expand your online reach? Young adults ranging from 18-29 (sometimes to mid-30s) are a large possible audience for any business. The key to attracting this audience is involvement. .comFacebook's Reach Among Young Adults Graphic

The above graphic is the result of a polling of young adults from Harvard Institute of Politics. From the data, we see young adults can be reached out to in three major ways: Facebook, Google+, and Twitter. These social media sites are all vastly different and offer unique ways to engage an audience. Here at Maximize, we strive to help drive companies to expand their online reach. It’s highly suggested to make more than just a business Facebook account, but engage on different mediums as well. The consistency of your message and visibility will go more noticed amongst a young adult market.

 

Don’t limit yourself to just those three, Maximize can help give you an overview of your social media marketing.

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Source: Statista.com