Olivia George is New Chief Strategy Officer

Maximize Digital Media Promotes Olivia George to Chief Strategy Officer

olivia-george-chief-strategy-officer

LAKELAND, FLORIDA (June 1, 2017) – Maximize Digital Media, a full-service digital marketing agency located in downtown Lakeland, FL that serves local and national businesses across the country, announced Thursday that Olivia George, previously Vice-President of Client Relations, has been promoted to a new position, Chief Strategy Officer.

George will take on the primary responsibility of communication and implementation of the company’s strategy internally and externally and will assist with effective execution of the company’s overall strategic plan.

“Olivia has been a powerful team member, quietly working in the background to ensure the quality and implementation of our key initiatives are successful for our clients’ projects. She has been a key part of our success, and we are thrilled to promote her to this important position,” said Chrissanne Long, CEO of Maximize.

“The best way to describe Olivia is to say ‘she rocks’,” says COO Craig Hosking of Olivia’s performance and role at Maximize. “Her skills, her work ethic, her dedication to the clients is just amazing. We’re blessed to have her on the team.”

Ms. George, 28, joined the company in 2011 as an account manager, serving clients and overseeing projects from concept to implementation and throughout the cycle of campaign management.

Ms. George received a Communications degree from Florida Southern College and graduated from Lakeland High School.

Maximize Digital Media is a provider of website design, digital marketing, and social media advertising services to a diverse list of businesses and organizations, including retailers, legal services, speakers, national chains and local, independently-owned businesses throughout the country. Their proven track record and commitment to excellence since 2009 has enabled them to serve over a thousand businesses and organizations to maximize their success online.  The company’s website – found at maximizedigitalmedia.com, contains more information about the work they do.

# # #

The Ten Biggest Lies About Social Media and Your Business

In the world of social media, it is hard to navigate the best practices for your business. Companies may try to tell you what the best practices are, but how are they working for your business? Are you looking for more? Trying to up your social media game for your business? Here’s the top ten lies companies are spreading about social media practices for businesses and how you can overcome them.

 

You can’t just come out and ask people to follow/retweet/comment/like/share…

But you can. Actually, it’s even encouraged. Think about it in terms of inbound marketing. You are directly asking your customer to do something for you. But first, you have to build their trust. Posting relevant content that is both sound and appealing to your audience helps boost your credibility and makes it easier for the people you are interacting with to help you boost your content. Never be afraid to ask.

 

Reach is your most important metric.

This could be the biggest lie in the social media industry. Reach is important. As is engagement, post performance… essentially every piece of your analytics. Looking in depth into social media analytics once every quarter is a great way to gauge what is clicking with your customers and what is not. This helps you line up with them to communicate with them better. However, each piece – whether reach, engagement, clicks, and so on – is just as important as every other piece. Reach may only tell you how far it went on Facebook, but engagement will tell you with that reach how many people actually interacted with your content. Remember this.

 

All you need is social media.

False. Why? The main point of a social media presence for a business is to sell. You want to be using your social media to drive customers to your business to make a purchase and make you money. In order to do this successfully, a website that is fully-functioning, responsive, and current is just as – if not more – important as your Facebook page. Keep in mind that your social media can act more as a channel to the main hub rather than the target.

 

Delete or ignore negative comments. Actually, just disable comment posting entirely to protect your brand.

Believe it or not, negative comments are not as bad as they seem. Of course they are hurtful, but this can act as an advantage to your business.

 

First off, deleting negative comments seems shady to perspective customers. How can you have a rating of 3 stars when every single review is flawless? It also discredits your business – because no one is perfect.

 

In addition, negative comments can be a host of customer service opportunities. Responding timely and appropriately to customer service issues on a public front shows customers you are attentive and want you customers happy. It also acts as a great damage-control tool and helps increase your online presence. Let the negative work its magic for you. Like the old time saying, “there’s no such thing as bad press.”

 

Hire an intern to do all your social media work for you.

While we do believe in intern programs and the opportunities they provide, hiring an intern strictly to manage your social media accounts could go through a few different scenarios. Most importantly, you do not want a full-time student with limited experience handling some of the issues social media can present without someone there to guide them. Whether this is a supervisor, policy, or admin on a page, it is important that interns are provided with some direction and not just handed the passwords to your accounts. Give them expectations, let them shadow others in your business to get an idea of the company, create goals on social media to ensure your intern is getting the most out of their internship while also giving you the social media supervision you need.

 

Automate your updates to save yourself time.

Auto-posting through social media suites may seem like a step in the right direction to saving yourself time on social media, but it’s not always the best policy. Automated messages can seem rigid and timed to your followers which in turn turns them off to what you want them paying attention to – your business. Try posting in real time as often as you can. Make sure your content is timely and current with what is going on in the world as well to help increase engagement.

 

Auto-publish content to save time when sharing content to several sites.

Auto-publish is never a good idea. So often after I hit the post button on a blog, I will find a grammar error, forget to include tags, have to modify a layout… change something before it reaches the masses via my social media. Auto-publish may work against you, especially if you accidently click the publish button before you were really ready. Remember, once it is on the Internet, it is there forever – especially in terms of social media. Keep this in mind before setting up auto-post to your social accounts from your website.

 

Focus on Facebook.

Facebook may have a huge interest base now, but what about tomorrow? Social media is always changing a moving. For instance, YouTube proceeded Facebook in unique users for the first time this summer, meaning more people are using YouTube than Facebook for the very first time. This is leading to a big change in the social media world. Don’t put all your eggs in one basket – disperse your content and customer interaction between several social platforms.

 

You need to be on every single social media platform.

Tying into the previous point – while you want to diversify your social media platforms, you also don’t want to consume yourselves with more than you can handle social media wise. For us, a few big platforms we like to encourage our businesses to try out and see how they work for them: Facebook, Twitter, Pinterest, Instagram, and Google Plus. Invest a little time on each and see what practices work best for your business to design your social media efforts to best fit your customers.

 

You don’t need an email if you have social media.

This couldn’t be more contrary from the truth. In fact, you need an email more than ever with a social media account, perhaps even one that is specifically set up to handle social media management. This email will help you received notifications and communicate with customers more effectively.

 

 

Practice makes perfect, and with social media we are helping businesses take control of their social and online media and make it work best for their businesses. Contact Maximize today to learn more.

5 Things You Can’t Forget to Do Now That It’s 2015

The end of a year, and subsequently the beginning of the next one, is always a hectic time. There’s always so much going on that it’s easy to continue on with the previous year’s processes, systems, strategies, softwares, and so on. You’re busy busting your butt trying to deliver the best product and service for your clients, and tending to your own business will take the backseat if you let it. And it’ll definitely be tempting to let it.

So, we’re here to say, “Um…hey, don’t do that, okay?”

It may seem like a daunting task to re-evaluate so many of the routines you’ve gotten used to, but think of it this way. There was a lot going on in 2014 and you made a lot of progress. You were moving and shaking so fast, you probably lost track of all the great things you were doing. Why not maximize all of your progress by documenting it, learning from it, and keeping it organized? Here’s some tips that might not sound earth-shattering but will probably inspire you to light a fire under it.

Pull reports. All of the reports. All of them. It’s not fun and it can be time consuming, but there is so much insanely valuable data in those reports that you’d be crazy not to. Not only do you need to see how much time and money you’ve spent on certain things, but pulling year-end reports allows you to evaluate each strategy or technique you tried all at once.  By plotting the success and failures of last year’s campaigns, you’ll be able to more effectively achieve your goals this year.

Re-evaluate each and every platform, service or software you pay for. Whether it’s reporting software, a social listening program, an email-marketing platform, or a magazine subscription, it’s important to stop, step back, analyze the benefits (and the not-so-benefits), and decide if it’s worth anymore of your time or money. Obviously, you need to evaluate if the platform is still cost effective, but products and services that you use have changed and improved and need updates and maybe have even remained disappointingly stagnant in their capabilities. Poke around and see if there are any new features that you can take advantage of to provide value for your clients or utilize to improve productivity. Or dump them. (“Hey Hootsuite, it’s not me, it’s definitely you.”)

Actually write down your plans and goals for 2015! Duh, right? Well, maybe not. This is one of those tasks that seems so obvious and self explanatory, but many people either get busy and procrastinate this task or set goals that are broad, intangible, and thus, unattainable. After looking at all those reports, you should have a good idea of where you’re excelling and where you’re floundering. Establish one main goal, and then set several smaller, uber-specific goals that will ultimately help you achieve that big daddy goal. Example: You want to get more involved with your community and give back in 2015. That’s your main goal. In January, you’re going to do some research. In February, you’re going to set meetings with two non-profits you found. In March, you’re going to meet with an event planner. Etc.

Get organized. Those piles of paper and files and post-its and legal pads scattered around your office are going to kill your 2015 vibe. Clean it, file it, store it, trash it, whatever. Just do it.

Get inspired. Maybe you’re already inspired. Good for you, do your thang, boo. But maybe your enthusiasm has dwindled. It might feel like 2014 sucked the life out of you. But you have people, brands, companies, local figures, etc. that you look up to for some reason or another. You have clients that you’ve hit home runs for. You have competition that you’ve blown out of the water. You might even have some haters (hi haters!). Use all of it. Never lose sight of the reason that you do whatever it is that you do.

Here’s to 2015. May it be a productive year filled with happy customers, successful marketing tactics, and puppies.

Abby

20 (Free) Plugins Your Business Website Needs Now

WordPress has made website creation easier than ever. No longer do you need to understand HTML, CSS, or any type of code – simply install a plugin and your website can be anything you want it to be.

But in the big world of plugins, it’s hard to determine the best ones for your site. Should you only use free plugins or are paid ones worth the investment? Will the plugin do what it says it will? Will you risk crashing your site? Or will a plugin mess up your code?

No need to fear. We researched some awesome plugins and here are 20 plugins that are worth your install and implementation on your website today.

 

1. Digg Digg

Display your social media icons easily and functionally for your users.

 

2. WordPress SEO by Yoast

Installing an SEO plugin is essential for your website. This particular plugin installs within your post creator and enables you to choose keywords and add custom titles and descriptions.

 

3. Hello Bar

This banner bar goes along the top of your pages. Test A/B CTAs, power words, collect emails, and more.

 

4. Disquis comments

Manage comments through this easy and pretty comment system. Installs right into your WordPress and makes managing spam and responses a breeze!

 

5. Pin It Button for Images

Pinterest is getting bigger and bigger in website referrals. Why not encourage your users to pin your images to link to your sight? It’s just an install away.

 

6. Editorial Calendar

Manage all your posts and schedules quickly and easily in one location through the Editorial Calendar plugin. Drag posts around to reschedule and manage other users schedules, as well.

 

7. WP Hide Post

Hide a post through a simple click. This may be beneficial to help hide RSS feeds or on main index pages for content you want to use for specific purposes that may not be beneficial for your immediate audience.

 

8. Scroll Triggered Box

If you use Buffer at all, you will notice that when you scroll on a page, a box will pop up. Use as a great call to action and help increase your user engagement through is free plugin.

 

9. MyTweetLinks

This is kind of cool – enter a quote or soundbite into the post editor and it will generate tweets that users can tweet if they liked the post at the bottom of the post page.

 

10. Filament

Manage several apps – including Google Analytics for your website – all through this one simple plugin dashboard. Worth a try if you are running several apps on your website.

 

11. SumoMe

Help your users share content they like on your posts. Do this through images or highlighted text.

 

12. Click To Tweet

Allow users to tweet quotes or soundbites through pull quotes on your page.

 

13. WooDojo

Dress up your post pages through nifty side bar additions and creative flair through widgets. Definitely a step-up from standard theme-created sidebars.

 

14. Jetpack

Get analytic reporting without having to go anywhere else but your website dashboard. In addition, get 33 other tools all bundled together in one useful package, including things like share tools and related posts.

 

15. upPrev

Showcase related posts or any post you want within the sidebar of your posts. Takes the guesswork out of WordPress linking your posts.

 

16. Custom Login

This one can be just for fun – personalize your login page with fun images (or professional) by user.

 

17. Contact Form 7

Create a solid contact page for your business – an essential part of any professional website.

 

18. Slideshow Gallery

Display your images in a creative a eye-appealing manner through a slideshow option. Easy to insert and runs with shortcodes.

 

19. Thank Me Later

No longer worry about getting back to your commenters in a quick response time. Let your website do that for you! Set up to have your website automatically email commenters a thank you upon submitting a comment.

 

20. GTMetrics

Look at how you site is performing… not from an analytics point, but from a speed point. See where your site is slowing you down to help improve user experience.

 

 

Still unsure the best way to manage your plugins for your website. Let Maximize help you today by contacting us w

Don’t Be “Spooked” by Digital Marketing: Facebook Algorithms

This is part 3 in our “spooky” series. To catch up from the beginning, click here

In the spirit of Halloween, the Max team loves to gather around and share scary stories about how digital marketing went wrong for them at one time or another. Whether it’s a post on Facebook that went haywire or retargeting audiences for marketing (creepy by its very nature), we all have had that one “spooky” online experience that we still get the chills from. Learn from our ghostly tales and how you can improve your game so these monsters no longer go bump in the interwebs.

 

“Facebook is constantly changing.”

If this doesn’t have you scared, we don’t know what will. It’s all we’ve been talking about in the office for months – Facebook is in a constant state of change when it comes to algorithms, feeds, and advertising. How can you keep up?!

Lucky for you, here’s the big five you should be paying attention to. While Facebook will be announcing more as the year ends, these newest (and biggest) ones could be what is keeping you down in the newsfeed and stressing you out.

 

Scraping UID’s – No More

Gone are the days of creepily stalking users through ID’s to gain insight into their stats. Instead, Facebook will now be requiring HOW you got this information – via a Facebook app. This is especially important for those using the Power Editor tool.

 

Click-bait Be Gone

We will no longer see the headlines “This video is insane!” in our newsfeeds. These links – often generating content that is not supported by the headline – are being weeded out as “click-bait,” meaning they link to irrelevant content or spam.

Facebook is monitoring how long you remain on a page before returning back to Facebook. If this is within a matter of seconds, chances are your content was not what was promised to the user and could be flagged as “click-bait” and brought down. Be sure you are being honest about your content in your headline.

 

Like-gating is Gone, Too.

This may have been the biggest upheaval in the office over Facebook – pages can no longer use a “like” to their page as a means of entering a contest. This will reduce likes that might not be qualified or spammy to pages and create more engaged user-bases for pages. The biggest effect this had was on app developers – and really this just meant we had to get more creative. Chances are, those interested in what you are really offering will probably in turn like your page. No need to stress out yet.

 

Auto-posting is Heading Out

How annoyed are you with games and apps posting on behalf of your friends to help them get to level 389 of Candy Crush? We are beyond that – and so is the rest of Facebook apparently. Therefore, Facebook is starting to limit these posts in newsfeeds – both a yay and nay for us on the business side of things. However it does not affect things like Post Planner and other qualified apps.

 

In With the Trends

Facebook got smart and hopped on the Trending train, now displaying trending topics and stories in a sidebar on our newsfeed. This could go one of two ways – help us accurately tap our demographics and markets or result in us posting irrelevant content to drive traffic. Be the more responsible of the two. Remember, good content is stronger than hip content. It will last longer.

 

Each new Facebook algorithm may pose its own “scary” factors, but Facebook is working on making its user experience better for the consumer as well as brands. Eventually, we may settle on an agreement. Until then, keep rolling with the punches and keep getting creative with your strategies.

 

For more help with Facebook and all the changes happening, contact Maximize today.

Don’t Be “Spooked” by Digital Marketing: Responding to Comments

This is the second part of our social media “spooked” series. To catch up on the first part of the series, click here.

In the spirit of Halloween, the Max team loves to gather around and share scary stories about how digital marketing went wrong for them at one time or another. Whether it’s a post on Facebook that went haywire or retargeting audiences for marketing (creepy by its very nature), we all have had that one “spooky” online experience that we still get the chills from. Learn from our ghostly tales and how you can improve your game so these monsters no longer so bump in the interwebs.

 

“My Business Wasn’t Sure How to Respond to Comments.”

Talking to people can be awkward, especially when you are answering as a business and not yourself. You as the commenter have to take on the personality of the business and represent the company in how you respond. It’s not as easy as it looks!

When responding to customer comments, it’s important to keep in mind a few things:

  • Keep it professional.
  • Add some personality to it. It makes you more approachable and easier to converse with.
  • Keep it short and sweet and to the point.
  • Offer assistance if needed.
  • Offer additional options of contact such as email or letters.

One thing your company will need to face is addressing negative comments. Yea, it can suck hearing you’re not doing so hot. But, here’s one of those lemon-to-lemonade situations.

Don’t let the negative drive you down. Look at it as a growing opportunity. Learn where your business is dropping the ball and how you can correct this interally before it happens again and potentially lose more business.

Address concerns and questions. Don’t let the negativity just float out there. Hit it head on by letting customers know you are out there and paying attention. Address them and their concerns kindly.

Offer solutions. How can you gain their business back? Offering solutions to a problem, refunds, or compensation may be all you need to help a dissatisfied customer go from gloomy to sunny.

Follow up. Nike does a good job at checking back with those who had problems with purchases and making sure the solutions they offered worked for customers. FitBit does the same. It never hurts to check up on customers and let them know you care about their satisfaction.

Luckily for you, you have an arsenal of ways to attack tough comments and even increase engagement through posts with these suggestions! If you’re still stuck with how to address a problem, feel free to ask us by contacting us at Maximize.com.

Don’t Be “Spooked” by Digital Marketing: Going Digital

In the spirit of Halloween, the Max team loves to gather around and share scary stories about how digital marketing went wrong for them at one time or another. Whether it’s a post on Facebook that went haywire or retargeting audiences for marketing (creepy by its very nature), we all have had that one “spooky” online experience that we still get the chills from. Learn from our ghostly tales and how you can improve your game so these monsters no longer go bump in the interwebs.

 

“My Business Was Afraid of Going Online.”

In this day and age, customers might often wonder why a company they enjoy is not online. And this ranges from large-scale corporations to mom-and-pop diners in local towns. The thing of yellow pages is in the past. Television, radio, and print media are all converging online. With all this media meeting in one place, it makes the most sense to meet them at the one point they all become one and kill two birds with one stone.

But for some business owners, the World Wide Web is a huge graveyard waiting with mummies and grave holes to swallow you up. Landmines like bad reviews and false information riddle the road to your company with sour tastes. It seems like there are terrors at every turn trying to trip you up and ultimately demise your business simply by having an online presence.

But this is not the case! One cold, hard truth: whether you have an online presence or not, these “monsters” will still be out there writing about your business online. Wouldn’t you rather be on there to see what they’re saying and helping correct it if it is wrong?

The other truth is, it makes your business look professional. It makes it look like you know what’s going on. It aids communication, fosters relationships, and gives you a channel to communicate with customers. It also acts as a great resource for pushing updates, hosting contests/coupons, and crisis management – if you ever need it.

There are multiple ways to get your business online, as well. Each step is one more way of making your business more marketable online, as well:

  • Website: This can be a big undertaking: managing, curating content, and updating information is something that needs to be prioritized – and more than just once every few months.
  • Social media: assess what might work best for your company. Not every social platform will be right for you. Facebook is a great place to get started for any company and then branch out from there. Some of our suggestions: Instagram and Twitter.
  • Blogs: these will be supplementary content for your business. It will make your business more discoverable online though search engines and also more creditable.
  • Video: For companies with several visual aspects, the aid of video and audio may work towards your advantage. Hosting accounts on Youtube and Vimeo will help brand your business as professional in the video world.
  • Advertising: online advertising is becoming the next biggest movement, and there are several ways to achieve this. Facebook advertising and Youtube previews are just two of the ways online media marketers are reaching consumers with their ads.

 

Of course, taking the step from nothing to something can be more like a jump, and that’s where the Max team can help you out. Whether your taking your first steps towards having an online presence or maybe have one and in need of a little rejuvenation, Maximize will take your business from average to awesome! Contact us today.

Facebook, the Like-Gate, and How You Will Still Run Amazing Contests

If you stay up to date on your social media buzz, you heard the big ban Facebook has now issued against Like-Gates and Facebook contests. While this may mean some thinking on your part for your next Facebook contest campaign, we assure you that there is light at the end of the tunnel and here’s how it will ultimately benefit your page.

 

You want relevant likes

It might seem a little like a parent reminding a child, but quality will always trump quality. You want your likes to be from people who are truly interested in what you are providing them with, not just because they want to win free stuff.

 

With the Like-gate ban coming to Facebook, this means that users need not like your page just to be able to win a contest. But we ask, “Why, Facebook, are you making this so difficult for me? How could I possibly run an effective Facebook contest without people liking my page? How will they see me?”

 

We promise, with these effective and tested contests, your contest will get coverage, your page will more than likely still receive likes, and most importantly you will be working with Facebook to ensure that Like-Gating is gone for good.

 

You will have better quality posts

By Facebook forcing you to not force users to “Like” your page in exchange for something, they are instead encouraging you to put more effort into a more rewarding venture.

 

Instead of asking users to do something, you are going to have to engage them – the whole point of your social media! Creating engaging posts that in turn create likes rather than you begging for them will take craft, however it will ensure that what you are doing is both effective and worthy of your burden.

 

It’s going to encourage more advertising

Facebook is making it easy and affordable to advertise your business on Facebook, especially to a super relevant audience. This is one way that Facebook is doing businesses an indirect favor. By utilizing Facebook advertising, you increase your audience pool. And since advertising will be a great source to get your contest noticed, now might be the perfect opportunity to get on the ad train and see what it’s all about.

 

It’s going to refocus your business’ mindset

Social media likes make you feel important. But what does a like really mean? Yes, your fans like you, but chances are only a small portion of those likes are actually seeing any content you are pushing through your social media. This goes hand-in-hand with what we have already discussed. Your business wants engagement – being well liked will always come second.

 

 

With all these things in mind, here are several suggestions on contests your business can still run without fan-gating (and still knock it out of the park):

 

Start with a relevant and unique prize

A great prize is all you need to get people entering your contest to win. People love free stuff! Some suggestions may include a free consultation, a “limited edition” product, or an exclusive members-only package. What about a one-year membership or a give away of a product that isn’t even out yet? The more exclusive, the more enticing.

 

Add on smaller or multiple prizes

One grand prize is awesome! But increasing someone’s chance of winning may increase your pool of entries. Giving away several prizes at different times may also capture your audience’s attention for longer. Offering the option for them to enter multiple times may also work to your benefit, as well, as it increases their odds of winning.

 

Partner up for big deals

Companies will often co-sponsor contests in order to get a larger entry pool and even more prize options. Often, increasing your connections in the business world will ultimately have more benefits in the long haul than just generating contest buzz. However, consider partnering with a retailor to offer a shopping spree or a gift card to an online site. Not only will you engage your user base, but theirs as well.

 

Fan-of-the-week and the like

Encouraging your fans to interact with your brand is 100 percent effective 100 percent of the time. Reaching out to users to build your brand awareness as well as your presence online through hashtags, photos, status updates and more is like free advertising – plus your biggest advocate for you business are your customers.

 

You can still use app creators

App creators are usually paid services that will create contest apps for you on your social media. At Maximize, for instance, we use several different ones to help us create the best contest apps for our clients. This does not mean the end of app creators, but in fact may be the call that app creators have been seeking all along. A few we suggest: ShortStack, OfferPop, and Antavo.

 

Offer a discount

We are all looking to save money. Offer entries the chance to save money on a product rather than ask for a like, instead. Offer coupons like 20 percent off your online purchase or a free download of an ebook for every entry you receive.

 

 

Still looking for more creative ways to run Facebook contests? Contact Maximize today and let us do the work for you.

Facebook Advertising: how to save your money and time

Using Facebook advertising for your business can be both affordable and very beneficial for small businesses. But what are the best practices for creating these ads? What should they be directing towards? How can you get the most out of your money for your ads? This blog post is designed to answer all your questions on the anatomy of a successful ad campaign, creating targeted ads, and how to direct these ads to your business’s ultimate money maker – the landing page.

 

The anatomy of the ad

Ads can seem complex and challenging when dealing with marketing. Follow these quick and easy steps and you will be on your way to a successful ad campaign that we can then create into the building block for directing traffic to your landing page.

 

Create an Ad

This function can be found by logging into your Facebook account. Under the drop down menu next to your home button, look down the list to find the “Create an Ad” function in your menu options. This will need to be done through a personal account, not a businesses. The add will not link to your personal account.

What to Advertise

First things first: what are you advertising? Select where you are sending your users (preferably and landing page) to show Facebook what you are linking to. You can also promote events, other pages, places, blog, and more. For this purpose, we will focus on landing pages.

Pick a Goal

An essential element of any campaign is goal setting. Facebook even encourages you to do this. Select one of the options Facebook offers such as get more likes or promote page posts. You can also create your own goals by selecting the advanced options setting (this will be most beneficial for directing traffic).

Design the Ad

In 25 characters, you must create a headline. In 90 characters, you must create a description. While this may seem like a daunting task, Facebook even offers suggestions on what to write – although we recommend you rewrite it to fit your audience. It also encourages you to keep things sweet and to-the-point.

You will want to add a thumbnail image targeted towards what you are directing your users to (you may want to consider a high-resolution graphic for landing pages). Images will be displayed at 100 x 72 pixels, so keep this in mind when selecting an image. Higher res images will automatically be resized, so double check to make sure they appear clean before posting. Images also must adhere to a 20 percent wording limitation, meaning no more than 20 percent of the ad can have writing on it (this is not only logo, but also other graphic elements that may have text on it). This is helpful to know when getting your ad through the approval process.

The best part of Facebook ad campaigns? They can be updated in real-time. So if you make a grammar mistake or want to change you graphic – no worries. Facebook ads have equated for user-error.

Target your Ad

This is a big deal in ensuring you are getting the most for what you are paying Facebook ads for. Select an audience that is appropriate to what you are marketing. For instance, marketing orthopedic shoes to 18-24 year olds may not be as successful a target audience as say the older demographics. When dealing with local business, be sure to tailor your audience to a zip-code to increase awareness of your immediate community. Check out the advanced setting to even further narrowly tailor your ad reach depending on what you are trying to market. Using tools like Google can also help you think of other audiences you might not have originally thought of. Don’t be afraid to play around with several targets to see what works best for your ad.

Set the Guidelines

Facebook lets you be in control of your advertising by making it user friendly to select the who, what, when, where, why, and how of your ad campaign. Use this to your full advantage: name your campaign, select how much you want to pay, and enter your payment information. Creating several types of one ad while changing around targeting, audience, copy, or image and turning them on and off to see what works best is an excellent way to measure success. Don’t feel limited to only creating one type of ad!

How to Pay

Some companies prefer to pay by ad clicks, others in a lump daily sum. It depends on your ad spend budget and the goals you are trying to achieve. Perhaps try out one for one campaign and another option for another and compare how each campaign worked based on reach via Facebook. It is entirely up to you and your business on how (and how much) you are willing to spend on your ad campaign via social media.

Facebook Approval

Ads must be approved by Facebook and follow a guideline set forth by Facebook. Because of this, Facebook may hold your ad for a day to approve its contents after you create it. To be certain your ad meets criteria, reference the Facebook Advertising Guidelines.

Monitor your Ads

Use the Ads Manager tool to access all the ins-and-outs of how your ad is performing. You can get to your dashboard by clicking on the link on the left side of your personal Facebook account. You will find here detailed information on how your ad is being viewed on Facebook, including campaign information, budget, spending, and schedules.

Click on the specific ad campaign to have access to even more information, all displayed in charts and graphs. View ad views, reach, clicks, rate of clicks, and actions. Pay careful attention to clicks and actions since this is what you are spending your money on. To run different ads with the new changes coming to Facebook ads, you will need to adjust your ad spend on each separate ad you create – as a reminder.

You can also generate reports through the Ads Manager. This is super beneficial as it provides even more content on how your ad is performing – even monitoring who is clicking on your ad. Download it as an Excel or HTML file and use it to compare and decide how to move forward with this campaign or even your next one.

Continue to Manage Your Ads

Taking an interest in your ads even after they are working is essential. Make minor changes to your heading and text to keep it looking new and fresh. Add different graphic elements to help change it up, as well. Adjust ad spend, bids, and even your audience to help generate different results and increase your awareness and visibility.

 

Targeting Ads to Your Landing Page

Now that you know how to create an ad and have created one centered on your business landing page, here’s how you can get the most out of your Facebook ad spend while promoting your website.

 

Make sure the product and landing page correlate

What you are advertising to customers is where you should be taking them. If you are advertising a sale on shoes, your ad should redirect them to your websites sale section.

Remember Your Call To Action

This should correlate, as well. When your marketing calls for a CTA, customers should immediately land on a CTA on your landing page. Whether it’s a free download or 40 percent off, users should see exactly what they clicked on when arriving to the page to help them make a quick purchase decision.

Timing is Everything

This is a big thing in advertising: creating a sense of immediacy increases your user’s need to purchase, therefore increasing your sale. Initiating the “Hurry” on Facebook and then continuing that on your landing page will increase conversion from lead to sale.

Hit Your Target

Utilizing Facebook’s Ad Targeting options helps ensure that your ad is being seen by relevant users. Make sure your ads are appearing in front of a relevant audience to ensure you landing page is getting the right kind of traffic – the kind that converts.

 

 

Now you have the equipment you need to create the perfect ad campaign for you business on Facebook. Still need help? Contact Maximize today. With our full-service staff knowledgeable in creating effective targeted ad campaigns, we will be able to create a solution for your business.

 

 

Social Media Series Part I: The Hashtag

I once saw a tweet about how a user saw an old flip-phone cell phone that had a pound key on the keypad. They wondered why they would ever need a hashtag back then because Twitter was not a thing yet.

As mindless as this tweet sounds, this is a prime example of how prominent the hashtag has become in our world today. No longer do we view a pound sign as a part of a numeric keypad. Instead, we view it as a crucial part of our social media presence.

The hashtag may have begun as a Twitter-exclusive, but now it has migrated to almost every platform in the social world. But, does each hashtag means something different on social media? And how can you use this to benefit your business on social media? Or should you even use them in your professional field? Here are the answers to your questions.

 

Yes, you should most definitely be using hashtags

The hashtag is a means of categorization. It increases search optimization, increases engagement, and aids in potential retweets. The science behind the hashtag proves that using the correct hashtags will benefit your online presence for the better, however there is a bit of science to the method. What is appropriate and how many to use could be the indicators.

Use no more than two per update

Research has shown that tweets, updates, and statuses perform better through the use of hashtags, but excessive use will hinder them. Research suggests sticking to two extremely relevant and beneficial hashtags to increase the potential for your media.

How to determine hashtag relevance

Your hashtags need to be tailored to your content. For example, if you are a business tweeting about a flash sale promotion you are having, you would probably include a hashtag such as #flashsale in your tweet.

Having trouble figuring out what hashtag to use? Look at the What’s Trending tab for inspiration on Twitter, Facebook, Tumblr, or other social platforms for ideas. Still knee-deep in uncertainty? Check out Hashtagify.me for ideas on relevant and related hashtags and how you can best incorporate them in your statuses.

 

Hashtags on Social Media

There is a level on appropriateness when it comes to hashtags on different media platforms. Since just about everyone is using them, it’s up to you to understand what works and what doesn’t when it comes to hashtags based on the social media platform.

Twitter

This is where it all began. Twitter has a great system for hashtags, using them to categorize tweets on its site. Tweets with hashtags get two times more engagement than those that do not have hashtags, making them 55 percent more likely to be retweeted. But excessive hashtags tanked engagement. Stick to the 1-2 hashtag rule and you should be good to go.

Instagram

There seems to be no true rule of thumb here. The more the merrier, at least what studies show. Hashtags on Instagram are utilized to help build community and distinguish uniqueness and detailed information. Interactions are highest on posts with 11 or more hashtags. They may also be your best bet for growing your follower count on Instagram, as well.

Facebook

It seems as though Facebook users are less likely to hop on the hashtag train. With the studies performed, statuses without hashtags performed better than those that included them. But be mindful to tailor your strategy to your audience. Perhaps try including them in your content if your page is more business-minded by Twitter standards and see how your posts perform before continuing the use of hashtags on your Facebook account.

Google+

What Google+ has going for it here is that it already creates the hashtags for you, taking one less step out of the challenging marketing strategy online. You can always add more through comments and your posts to increase your search opportunities.

Pinterest

Pinterest uses hashtags to brand and specify. You can actually click on hashtags to find more relevant information to your linked content. There also seems to be no limit on how many you can include here. The more you have, the more engaged your content might be.

 

 

The hashtag is nothing to fear, and Maximize recognizes its great potential. Let Maximize help you understand how to best utilize hashtags on all your social media platforms today.