How To Reach Your Customers Online

reach-your-customers-online

Whether you’re a local business with a store front (office, warehouse, etc.), or a business who serves its customers strictly online, the question always will come – “How do I reach my customers online?”

Let’s look at this from two angles… Continue reading How To Reach Your Customers Online

How to Promote Your Event Beyond Your Friends

Reaching Beyond your Friends – Getting Results for Online Event Promotions

Facebook is a versatile tool for building relationships and raising awareness of your business or non-profit organization’s events. Getting the word out about your upcoming fundraiser is crucial for your event’s success, so it’s important to remember that your personal network might not be enough to get you the results you seek!

One of the most common ways to Facebook for business promotions and events is through your personal networks. This is a great way to start, and hopefully you already use this strategy regularly!

If you are trying to sell tickets to an event, gain sponsorships or silent auction items, you will need more than just your network to get the word out! Sharing with your friends is great, but chances are, your friends are friends with your friends, so your circle might not be big enough to get the word out effectively.

Here are some tips to help you take your event promotion beyond your network and in front of people you don’t know, but who might want to attend if they know about the event in advance and can make plans to attend.

Start early.

As soon as you have the date for your event confirmed, get the details online somewhere. (Preferably your website!) You’ll want to sell tickets, sponsorships and organize your silent auction items and donations online as much as possible. Today’s busy world requires that there is a way for people to take action online, as opposed to going to a specific store or physical location to purchase tickets. If you are not able to use the Internet for these functions of your event, you will likely miss a lot of people who would otherwise buy tickets. We recommend developing a strategy about 150 in advance of the event date.

Advertise Differently

Today, advertising is more than a PSA on the radio, an ad in the newspaper and some posters at the local chamber of commerce. If you want people to attend your event, it’s imperative that you shift your advertising strategy to coincide with the way people consume ads today. Facebook, Display ads, digital ads on highly trafficked websites and cross promotion with other organizations are going to yield greater results than some of the traditional advertising methods – and they are not nearly as costly. A strategic Facebook ad campaign, 120 days before the event can capture a great amount of data that can be used when the event date draws nearer!

The Easier the Better

People want fast and easy. The more complex the purchasing process is, the more difficult it will be to convert social media “likes” to sales! Using tools like EventBrite and Sign-up Genius can help organize the people on your planning committee, but make sure these tools make it easier for the people buying tickets. We recommend an event website whenever possible, especially for annual/recurring events!

Create a Website

There are so many online options for events. Some of them are FREE. If you are creating a signature event that you will continue to use year after year, you will want to consider investing in a professionally designed and developed website. The reasons you should have your own website are plenty. And will be covered extensively in a future blog post.

Set Specific Goals

Trust me, we know how crazy it can be planning your event. Things never go exactly the way you plan them. In the beginning stages of your event planning, set specific goals, based on your data from previous years. If you have no data from other events, or if this is your first event, think about the information you will want to have next year that will make the planning easier.

Some Goals To Consider

A List is Gold.

You can build an email list automatically. If your attendees have a blast at your event, it’s likely they will want to attend again next year. Getting their email address when they purchase tickets, or enter a contest to win a prize is the best way to ensure they don’t miss the event next year! You’ll need an account with an email provider (we love MailChimp) and a way to collect email addresses – preferably online – think about automating the process, to save time.

Increase Engagement with Event Sponsors/Donors

Are you currently using online tools to recruit sponsors? What about those silent auction items? Remember, people want fast and easy. If you aren’t currently making your sponsors and donors lives easier with a simple link to sign up and pledge their commitment to your event, you are likely missing out on some great opportunities. Some of those unanswered emails from extremely busy people might not be rejections. It might mean they simply don’t have time to open the .pdf you sent them, or time to return your call. But if the information is available on your website, and they can commit online, you’ve just made life easier for everyone!

Track Visitors to Your Website

Data is a powerful thing. If you have a website and you are selling tickets on that site, you will learn so much more than if you were sending traffic to a link on a 3rd party’s site. You can learn about the behavior of your website visitor and learn so much about your marketing efforts. Things like where are you getting the most traffic (email, Facebook, online advertisements, Google)? These days, most 3rd party event/ticket sales options include the ability to embed your ticket sales on your site, so you are able to gather meaningful data about your marketing.

Event Promotion – We would love to help you plan a winning marketing strategy for your next event. Please give us a call or send us an email so we can learn more about your organization and how we can help!

Your Digital Assets: Domain Names

Over the years, I have met with hundreds of business owners. They are all extremely different, and many of them seemed to start the journey into the digital world with a plan. They are organized, aware of the value of their online real estate, and they understand how important their digital assets are to their company’s bottom line. They own their online presence.

However there are many business owners who meet with us at Maximize Digital Media, either virtually or in person, who are embarrassed at their own lack of knowledge. They seem sheepish when they admit that they have no idea what a registrar is or what a hosting company does. When we ask them if they have an analytics code installed on their current website, they look like they want to run out the door and never come back.

You’re not alone.

We convince them to stay. “It’s ok,” we say. “You’re not alone. We know you’re busy running your business.” At this point, we’re ready to help them dig out of the hole that not paying attention has created for them. It’s frustrating, but it’s important. Because, someday, when it’s time to talk about what your business is worth, when you’re ready to sell it, and enjoy the fruits of your labor in retirement, the valuation of your business will be greatly increased if you can show how your digital presence is making you money.

Digital is here to stay.

It’s way too common and I hope, by writing this blog post, you will share this with the business owner whose website seems to need an update, or the owner of the company who seems to use his website more like a brochure than a lead generation tool. Because we find these are the signs that the business owner might need a helping hand.

In this first post in the Your Digital Assets series, we’re going to discuss your domain name. I compare this to the title of your home or property. Your virtual real estate works much like your physical assets. Ownership is the key. If you own the company, you/your company should own the assets.

There is never a good reason for a third party to own your domain name.

Period.

 We’ve sliced it every possible way – and we’ve never found a “good reason.” And it’s never been easy to obtain the information, or get the domain out of someone else’s hands and into the business owner’s possession.

It usually goes something like this: The business owner comes in to the office, and asks us to take a look at their website. They want to build a new site, or make some minor changes, or improve their online visibility in the search engines.

We ask them the 1st two questions: 1. Who is your registrar, and 2. Do you have your account access?

We can usually figure this out by checking the WHOIS information for their domain, and when we ask them, “Who is ________________?” (The person listed as the owner of their domain.) Then, it all comes out… “My business partner’s son, who is now out of college and traveling the world and he has the login information in his apartment in Seattle.” or “My friend who said he’d help me build a website for my company, but he got married and everything changed – he won’t even answer my calls.”

We don’t think people are (always) maliciously setting things up this way. And we agree, it would be easier, faster, and more efficient for the person who “understands these things” to go ahead and take care of it. But a little extra work on the front end avoids some major frustrations later on.

What, for example, will you do if/when:

  • The person who owns your domain moves on, loses interest in the website business, or just disappears
  • The person who owns your domain wants you to pay more, or worse, holds the domain ransom
  • You want to make changes or add services
  • You want to do something with another vendor or agency
  • You want to sell the company

Keep in mind – the domain registrar (ie GoDaddy) has a relationship with the person who purchases the domain name – that is their customer. So they won’t do anything if you call them to tell them that it’s your business. If the person who purchased your domain name is not cooperating, or won’t transfer the domain into your name, you are at their mercy – or you’re going to need to seek legal counsel.

Transferring is easy! You just need them to agree to the process.

Once you and the person agree to transfer the ownership from their name to yours, it’s a relatively simple process. It will require a couple of emails and some confirmation, and the purchase of a “transfer” with the company you are going to register the domain with so that you can transfer the domain from the existing registrar’s account to the account you set up (with whatever registrar you choose). This can take up to seven days to complete, depending on the level of communication between you and the current owner of the domain and the processes set up by each of the registrars. It’s usually pretty easy when you are transferring between two accounts with the same registrar. For example: If the current registrar is GoDaddy and you are transferring the domain to your GoDaddy account, the process can be completed almost instantly.

Registering your domain name is not expensive (about $8-12 per year). We recommend registering with GoDaddy, mostly because they are the most reliable, and tend to shoot straight when it comes to domain registration – they don’t charge you for things you don’t need. We don’t recommend their hosting, but that’s another conversation! Just get your domain with them and we can talk about the other stuff later!

We’re here to help!

If you need our assistance in obtaining ownership of your domain from another party, or if you are just getting started and need some help getting things set up, we are here to help! At Maximize, we’re invested in your business’s long-term success. Our office number: 863-606-5994 or you can send an email to info (at) maximizedigitalmedia.com

Visual Storytelling Tools for Your Brand

Visual Storytelling

Visual content on social networks has increased by incredible numbers.

The emphasis on telling stories with pictures has become more important and an art form in itself. Attention drawing, relatable and relevant images have become high demand need in the world of content marketing, with more and more people becoming hungry for visual content.

Studies have shown that social content with images get over 90% more views then just text content. The use of relevant images was on the top of list of optimizing tactics for Social Media with hashtags following a close second. The brain processes images 60,000 times faster than text making images imperative for successful marketing.

Images in general get more engagement which will in turn lead to more shares and likes on social media. An example of dynamic image content is infographics. Infographics are great way to get your marketing out in a short eye catching way that will help grow your web traffic. Displaying proven statistics that reflect your message and meaning in a visual format leads for increased retainment of knowledge and attention.The use of visuals can entice the viewer to have interest in your business without feeling the pressure of having to click to find out more information.

Here are some visual storytelling tools that might help:

My favorite free image editor I use for visuals is Canva. While it is promoted as free, they also have paid options on the site including an affordable library of stock images. Canva offers a lot of free set up templates or create-your-own options. You can upload your own images or use some that they have in the database. They offer a variety of multi photo and editing options as well. Overall, this editor is very user friendly and easy to learn.

PicMonkey is another image editor that offers a free version as well as a premium version. PicMonkey offers photo editing with features such as Edit, Design and Collage. This site allows you to create your own image from scratch without uploading any photos. PicMonkey has been one of the leading free in-browser editing softwares until 2014. It seems comparable to Canva but I still can’t shy away from Canva.

Over is a Mobile based photo editor that is Free for IOS and Android users. This app allows you to add different artwork and texts to your photos to make them more visually appealing to your audience. This seems like a great option for someone looking to make some visuals from a mobile device. If your brand relies heavily on visuals and wants to reach engagement through their fans, Over is perfect for pursuing Instagram. Partnering with Over, you can create unique graphics geared towards a younger, more millennial crowd through Instagram.

Adobe Creative Cloud is a paid design suite that allows you to do everything you need right at your fingertips, not just image design or editing. Photoshop and Lightroom would be used for image visuals. This program is preferred by many but you must be knowledgeable about the program to find it your best resource. While the learning curve is high, make sure any professional designers you hire use this program and are proficient in it. Adobe Creative Cloud is an industry standard and something highly suggested for those serious about the design aspects of their brand. Now with a monthly fee, it is affordable! Ranging from $20 dollars to $40 a month, this is an investment to seriously consider.

There really are so many options to choose from when it comes to creating visual content. I recommend checking out a few before limiting yourself to just one. Free is always a good thing but not always be the best depending on what level of visual you are trying to create. Whatever you do choose remember the benefits that your business will see from the use of visual content.

Basic Tenets of Color Psychology. How Are People Perceiving Your Company?

In almost ever scenario we make decisions based on our perception. Studies have been conducted that show people will gravitate towards things that they perceive to be attractive.

Whether your suiting up for a potential date or ordering something from a drive through menu, let’s face it – you often choose to go with something that looks “good” to you.

Well, your potential prospects, customers and clients are reacting the same way. Through their visual instincts.

People tend to go with what their gut or emotions are telling them.

This varies based on the situation, goals or desired outcome an individual wants to achieve. Let’s take two contrasting examples to showcase a point:

First we’ll take an obvious choice, McDonalds. Can you picture McDonald’s logo, its colors, the pictures the brand uses, how it displays its products? Of course you can.

Now view those same images in your mind again. How do they make you feel? Are they warm, inviting, nostalgic, exciting? I would put my money on the fact that these are the exact feelings you are having (or at least what a vast majority of people feel), even if you don’t eat there!

Ok, wipe those images out of your head for a moment. We’ll come back to them here shortly.

Have you got everything cleared yet?

Now for our second example picture the jewlery company, Tiffany’s.

Surprised? Well what are the first few images that come to your mind? Can you picture its logo? Maybe…maybe not, but can you picture the little boxes its jewelry comes in? What color is it? If you’re ever been into a Tiffany’s store can you think of the other colors, images, layout, and the fonts they choose to use?

Now take a moment and look deeper inside yourself. What feelings and thoughts are you starting to have? Are they more calming, more trusting, more sophisticated. Do you feel a sense of elegance?

Are you starting to see where I’m going with this? Compare the feelings and thoughts you had with both companies.

You may say to yourself, “Well these are two completely different industries. You’re comparing apples and oranges.” And you would be right to an extent.

But think of other similar companies such as Starbucks, Long John Silvers, or Zales, and Kay Jewelers. Each of these companies – within the same industry – provoke different feelings. Your perception of each company is different.

If you consider the basic tenets of color psychology, you’ll quickly realize your company’s branding is already conveying a message. The fact is color psychology IS sending a message (positive or negative), which encourages people to take a desired action, increase sales or compel them to feel a certain way about your company.

Whether or not you decide to review your company’s branding (logo, website design, font selection, imagery and product packaging), people WILL make decisions based on their perceptions. As an artist/designer, I believe how a company is represented in every visual design is a crucial consideration for all businesses.

What I am trying to get your brain on to in this post is the importance of thinking about how people are going to instinctively view and treat your company based on what they see, and how they feel about what they see. Your company colors, the fonts you choose, down to the imagery you use all play a role in the decisions your audience makes on a subconscious, instinctive level.

The final question I have for you:

Have you given any thought to how people (your prospects and customers) perceive your company?

Remember, EVERY visual component – your logo, your website, and all your marketing channels – are communicating an emotional message. I urge you to take serious thought into what message you want to communicate.

2015 Small Business Design Checklist

Often overlooked in the creation of their marketing plan, design is an important aspect of any small business. Investing time and money to nail down your brand from the start saves headaches, heartbreaks, and empty wallets when your business is fully established. It is also a great way to give your brand a refreshing facelift if you’re feeling a few wrinkles – don’t worry, we didn’t notice.

Good design and a consistent brand increases visibility, brand loyalty, and a sense of professionalism.

Continue reading 2015 Small Business Design Checklist

10 Website Design Tips for Your Business

10 Website Design Tips for Your Business

Your 2015 business plan should include evaluating your website. It is the foundation to all of your online marketing.

Since you only get one chance to make a good first impression, it is critical that some thought is put into the design of your business website.

Today, more and more people will visit your website prior to stepping foot into your storefront or before picking up the phone and calling your business. If your website is poorly designed, chances are that you have lost a few potential customers already, potentially forever.

So what constitutes a “good” design when it comes to a website?

Here are 10 factors that contribute to having a professionally designed website that will convert leads and generate profits:

1. Make Sure Your Site is Easy to Navigate

Always keep the navigation of the site in mind when having your website designed. Your business website should be easy to get around and you should quickly be able to find the information that you are are looking for. It should be clear-cut on what customers need to do – people hate to waste their time trying to “figure out” a website. Your navigation menu should also be highly visible on all pages.

TIP: Avoid using too many main menu and sub-menu items on the navigation bar. This becomes too cumbersome on mobile devices.

2. Use Professional and Clean Color Schemes

The colors that are used to design your website should reflect your business but also be professional. Keep in mind that some colors will look different on various browsers, so choose colors that will look the same across all platforms. It is okay to be creative when it comes to your color schemes as long as they go well together and properly represent your brand.

TIP: Avoid using metallic colors online. They appear flat and discolored on web platforms, causing a disconnect with your branding and color scheme.

Resource: http://paletton.com/

3. Avoid Loud, Hard-to-Read Fonts

Make sure that you choose fonts that are easy to read. Again, some people will be using smaller screens than others and some will be viewing the website from mobile devices. If you use fonts that have bright colors and unique styles, some people may have a hard time reading them. While they may look great to you, they may become challenging for your visitors to comprehend the overall message. Being able to read the content on your site is crucial, so it is best to choose more traditional fonts. Utilize 12 pt or 14 pt size font for the body of your text.

TIP: While handwritten fonts are all the rage in design right now, the legibility of the font is poor. Stick to Serif and Sans Serif font families for the most effective font style for your site.

4. Make Your Site Easy for Visitors to Use

Along with having easy navigation, make sure your website is user-friendly. When someone visits your website they want to find out how your business can help them … and they want to find out now – not five minutes after searching your site for the information. Is your site user-friendly for those with limited computer skills? Is your contact information up-front and center or is it hidden on random pages where no one can see? Keep all of this in mind when designing your website if you want it to convert.

TIP: Minimize your menu bar through drop-downs. Keep the menu bar to one bar across the top of your website and utilize drop-downs under your menu tabs to help users more narrowly target what they are searching for without overwhelming them.

5. Place a Strong Call-to-Action on Every Page

Your call-to-action must be in a highly visible place on your site, preferably above the fold. This is the most highly visible point of the website without users having to scroll down.

Not only that, but your call to action needs to be in several locations on your site. Utilizing graphic image CTA’s is very effective and catches your readers’ attention.

Do you want your visitors to call you? Do you want them to come in to your business? Do you want them to watch an online video? Whatever you want them to do, tell them exactly that and tell them how to do it. Be sure to include your phone number in the header and footer, an email form, your address with a Google map, or whatever addition contact information they may need to get in touch with your company.

TIP: Never display your email on your website…there are robots designed to scrape emails from websites and are usually sold to spammers to email unsolicited junk mail.

6. Integrate Social Media Icons

Today, every business should be using social media.

With that being said, all your social media profiles should be accessible from your website. For each social media platform that you have an active profile on, add the icon to your website with a link to your profile and encourage people who visit your site to follow you on these platforms. This helps to increase your overall web presence, as well as gain new social followers, increasing your potential sales and profits.

TIP: It is one thing to have a social media presence, but another to be active on it. Be sure to frequently update your profiles on all platforms for maximum benefit.

Resource: If you are using WordPress as your website platform, here are two plugins to install Social Media icons on your website:

Social Share Button

Social Media Share Buttons & Social Sharing Icons (Ultimate Sharing)

7. Make Sure Your Site Doesn’t Have Hang-ups

Having a reliable website that loads quickly is a must for any business these days. So when you are designing your website, make sure that you have a reliable host.

Also avoid an over-abundance of photos and videos as they can cause even the most reliable websites to run slower. It is okay to have videos and photos – just monitor the amount and their impact on your website’s performance.

Resource: If you are using WordPress as your website platform, here are two plugins to help speed up your website:

W3 Total Cache

Smush Image Compression and Optimization

8. Make Your Website Mobile-Friendly

When designing a website, always make sure that you are keeping mobile devices in mind. Millions of mobile users now surf the web on their mobile phones, accounting for 60 percent of search traffic. If your website is not mobile-friendly, you could be losing a lot of potential customers.

When your site takes forever to load or requires a lot of scrolling around, your visitors become frustrated and leave. It is also important to avoid Flash on your main website. Flash will not work on any Apple products so if you must have Flash on your main website, make sure that you create a stand-alone mobile website without Flash for the best results.

TIP: Most sites that require Flash have a landing page that appears on mobile devices that notify you of a redirect or provide you with an option of desktop- or mobile-friendly sites.

Resource: If you are using WordPress as your website platform and your theme is not a “Mobile Responsive” theme, there is a plugin to help make your site mobile friendly:

WPtouch

9. Provide Valuable, Quality Content

Simply having a visually appealing website will not cut it. The information that lies within in the website needs to be valuable, helpful, and entertaining to your visitors. Most importantly, focus on providing content that shows how your business can help your target audience.

TIP: Use Google Alerts to find relevant topics and have them delivered to your inbox. Use these topics as content generators and put your own spin on topics of interest to you and your consumer base. By generating content about topics in your own voice, your business becomes and aggregator of relevant and timely information. Your customers will consider your website a valuable resource.

10. Perform On-going SEO

Search Engine Optimization (SEO) is necessary for every website. When designing the website keep SEO in mind at all times. SEO covers a wide range of methods and strategies, but when it comes to “on-site” SEO, be sure to include page titles, meta tags, and H1 and H2 tags. SEO helps Google and the other search engines rank your webpages.

Resource: If you are using WordPress as your website platform, use these plugins to help you in optimizing your website for the search engines:

Yoast SEO

Google XML Sitemaps

There are a lot of important factors to consider when designing a website. Having a professionally designed website that is working towards generating new business is the first step in grabbing the attention of your consumers.

Do you want a website that will generate profits instead of costing you money every month with nothing to show for it?

We specialize in helping businesses connect with consumers by having a strong, profitable website. Schedule for a free, 30 minute no obligation consultation!

website-consultation

4 Meaningful Marketing Strategies Your Customers Will LOVE!

marketing-strategies

4 Meaningful Marketing Strategies that Won’t Break the Bank and Your Customers Will LOVE*!

It will never make good business sense to try to manipulate, con, or trick your customers to “opt in” to your marketing campaign as a means to increase your numbers.

Customers don’t want to feel like a number. They want to feel like, well, a customer, and like they matter.

My favorite quote from Simon Sinek explains this well: “If you don’t understand people, you don’t understand business.”

Marketing that Makes Sense

It will ALWAYS make sense to be awesome, create value for your customers, and give them a good reason to listen to you, trust you and become a raving fan.

Meaningful marketing, especially within the context of social media, demands that you bring something of value to your audience. When you breach their trust to force them into your funnel, you’ve probably lost them forever.

At the end of your campaign, if you have a lot of clicks, visits and emails, but no customers, you are doing something wrong. These are a few of my favorite ideas that any business, but particularly small businesses can implement for long-lasting results – turning marketing into not just customers, but raving fans!

1. Be a resource of information that helps people solve their problems – without any catches. Write a meaningful blog, share tips on social media that actually make a difference, host free webinars or live workshops, start a podcast.

2. Become a strategic partner for businesses that complement yours. Share their ideas on your social media channels, feature them as guest bloggers, invite them to speak at a live workshop or on your webinar, offer content that might be valuable for them to share on their blog. When your audience sees you are a collaborator with other businesses, it reflects your desire to serve the greater good, and that makes your messages more meaningful.  It is helpful (but not necessary) to have a relationship with these strategic partners. Talk to them about your plan, and involve them in the strategy if possible. If you work together, you’ll reach more people!

3. Reward your loyal customers by surprising and delighting them with special gifts or offers. Randomly award someone at your restaurant with a free cupcake, just for being there. Create a meaningful VIP Email or Text campaign and actually TREAT them like VIPs! Have a fan of the week on your social channels. If you are a B2B company, spotlight one of your business clients in your posts.

4. Plan a Friends and Family event that really shows your most loyal customers how much you appreciate them. Hire a photographer and leverage your social media to tell the story of your generosity. When you consider the cost of giving away food and beverages to 100 or so customers who regularly eat at your place, think about what they will be saying about you, and how that will impact others. Who wouldn’t want to be part of that?!

Creating a buzz around your raving fans will bring more positive impact to your bottom line than almost any other form of advertising, because by creating meaningful marketing, you validate the humans that you are serving and that reaches beyond ROI every single time.

What other meaningful marketing strategies have you seen? What other ideas can you add to this short list?

Have a big idea? Contact us today and let us take your business to the next step! Click HERE.

*No matter what marketing strategies you choose to employ, always place your customers at the forefront. Your Return on Relationships will greatly influence your ROI!

Don’t Be “Spooked” by Digital Marketing: Responding to Comments

This is the second part of our social media “spooked” series. To catch up on the first part of the series, click here.

In the spirit of Halloween, the Max team loves to gather around and share scary stories about how digital marketing went wrong for them at one time or another. Whether it’s a post on Facebook that went haywire or retargeting audiences for marketing (creepy by its very nature), we all have had that one “spooky” online experience that we still get the chills from. Learn from our ghostly tales and how you can improve your game so these monsters no longer so bump in the interwebs.

 

“My Business Wasn’t Sure How to Respond to Comments.”

Talking to people can be awkward, especially when you are answering as a business and not yourself. You as the commenter have to take on the personality of the business and represent the company in how you respond. It’s not as easy as it looks!

When responding to customer comments, it’s important to keep in mind a few things:

  • Keep it professional.
  • Add some personality to it. It makes you more approachable and easier to converse with.
  • Keep it short and sweet and to the point.
  • Offer assistance if needed.
  • Offer additional options of contact such as email or letters.

One thing your company will need to face is addressing negative comments. Yea, it can suck hearing you’re not doing so hot. But, here’s one of those lemon-to-lemonade situations.

Don’t let the negative drive you down. Look at it as a growing opportunity. Learn where your business is dropping the ball and how you can correct this interally before it happens again and potentially lose more business.

Address concerns and questions. Don’t let the negativity just float out there. Hit it head on by letting customers know you are out there and paying attention. Address them and their concerns kindly.

Offer solutions. How can you gain their business back? Offering solutions to a problem, refunds, or compensation may be all you need to help a dissatisfied customer go from gloomy to sunny.

Follow up. Nike does a good job at checking back with those who had problems with purchases and making sure the solutions they offered worked for customers. FitBit does the same. It never hurts to check up on customers and let them know you care about their satisfaction.

Luckily for you, you have an arsenal of ways to attack tough comments and even increase engagement through posts with these suggestions! If you’re still stuck with how to address a problem, feel free to ask us by contacting us at Maximize.com.

Don’t Be “Spooked” by Digital Marketing: Going Digital

In the spirit of Halloween, the Max team loves to gather around and share scary stories about how digital marketing went wrong for them at one time or another. Whether it’s a post on Facebook that went haywire or retargeting audiences for marketing (creepy by its very nature), we all have had that one “spooky” online experience that we still get the chills from. Learn from our ghostly tales and how you can improve your game so these monsters no longer go bump in the interwebs.

 

“My Business Was Afraid of Going Online.”

In this day and age, customers might often wonder why a company they enjoy is not online. And this ranges from large-scale corporations to mom-and-pop diners in local towns. The thing of yellow pages is in the past. Television, radio, and print media are all converging online. With all this media meeting in one place, it makes the most sense to meet them at the one point they all become one and kill two birds with one stone.

But for some business owners, the World Wide Web is a huge graveyard waiting with mummies and grave holes to swallow you up. Landmines like bad reviews and false information riddle the road to your company with sour tastes. It seems like there are terrors at every turn trying to trip you up and ultimately demise your business simply by having an online presence.

But this is not the case! One cold, hard truth: whether you have an online presence or not, these “monsters” will still be out there writing about your business online. Wouldn’t you rather be on there to see what they’re saying and helping correct it if it is wrong?

The other truth is, it makes your business look professional. It makes it look like you know what’s going on. It aids communication, fosters relationships, and gives you a channel to communicate with customers. It also acts as a great resource for pushing updates, hosting contests/coupons, and crisis management – if you ever need it.

There are multiple ways to get your business online, as well. Each step is one more way of making your business more marketable online, as well:

  • Website: This can be a big undertaking: managing, curating content, and updating information is something that needs to be prioritized – and more than just once every few months.
  • Social media: assess what might work best for your company. Not every social platform will be right for you. Facebook is a great place to get started for any company and then branch out from there. Some of our suggestions: Instagram and Twitter.
  • Blogs: these will be supplementary content for your business. It will make your business more discoverable online though search engines and also more creditable.
  • Video: For companies with several visual aspects, the aid of video and audio may work towards your advantage. Hosting accounts on Youtube and Vimeo will help brand your business as professional in the video world.
  • Advertising: online advertising is becoming the next biggest movement, and there are several ways to achieve this. Facebook advertising and Youtube previews are just two of the ways online media marketers are reaching consumers with their ads.

 

Of course, taking the step from nothing to something can be more like a jump, and that’s where the Max team can help you out. Whether your taking your first steps towards having an online presence or maybe have one and in need of a little rejuvenation, Maximize will take your business from average to awesome! Contact us today.