Chrissanne Long | Reinventing Awesome

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MEET CHRISSANNE

Chrissanne Long is the CEO of Maximize Digital Media, a digital marketing company specializing in helping small businesses and entrepreneurs with the creation of measurable, meaningful marketing strategies that keep people at the forefront of every campaign, because, as she frequently reminds the team and her clients –

“Marketing, no matter where it is, is about people. If we forget the people, we might as well forget marketing.”

Chrissanne is passionate about helping people and businesses find success online.  With a Bachelors Degree in English from Florida State University (Go Noles!) and a Masters Degree in Internet Marketing from Full Sail University, she has found her own success in helping clients develop marketing campaigns that put their customers first.  She believes, at the core of every successful business transaction, a relationship exists.  When businesses focus on high-value content, user experience and delighting their customers, transformative results are inevitable.  Businesses that start with why, focus on customers, and celebrate the human experience in their marketing achieve greater results than those who focus solely on metrics, ROI and transactions.

Prior to embracing her entrepreneurial spirit, she shared her passion with middle school students, teaching English and Reading in the Polk County School System.  Even though she’s no longer in the classroom, her passion for teaching has not waned.

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CHRISSANNE’S FAVORITE TOPICS:

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When one tries to describe Chrissanne Long, the word passion is always used.

Her passion is relationships. Chrissanne is the founder of the Lakeland Business Leaders – a grassroots organization dedicated to raising awareness for the local business community in the Lakeland area. Now with over 3,000 members, the Lakeland Business Leaders has become a resource in the local community for anyone who cares about keeping business local. At the heart of that organization is the desire of all involved to come together to support the local economy, for the greater good of Lakeland.

In addition to her role as community manager and founder of LBL, she’s also the CEO of Maximize Digital Media, a full-service digital media-marketing agency dedicated to creating meaningful marketing campaigns for small businesses and online brands.

Chrissanne grew up in Winter Haven and graduated from Auburndale High School and has a Masters Degree in Internet Marketing from Full Sail University and received her Bachelor of Arts degree in English from The Florida State University.

Prior to becoming an entrepreneur, she taught middle school in the Polk County School System.  Even though she’s no longer in the classroom, you’ll soon see that her passion for teaching and inspiring has not waned.

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A FEW PRESENTATIONS

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[av_iconlist_item title=’Start with Why – Social Media’ link=’manually,http://www.slideshare.net/maximizedigital/considering-social-media-start-with-why’ linktarget=’_blank’ linkelement=’both’ icon=’43’ font=’entypo-fontello’]
Inspired by Simon Sinek’s TEDX talk and subsequent book: “Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT.
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[av_iconlist_item title=’Content is King – Here’s Why’ link=’manually,http://www.slideshare.net/maximizedigital/content-marketing-a-reality-check-for-your-business-in-2015′ linktarget=’_blank’ linkelement=’both’ icon=’25’ font=’entypo-fontello’]
Your content strategy is essential. If you’re not investing in a strategy that helps you connect with your target audience, you aren’t relevant to your target audience. This presentation will help anyone who thinks content marketing is optional in today’s ever-changing digital world. Because, quite frankly, it’s not an option anymore.
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[av_iconlist_item title=’Inbound: Marketing People Will Love’ link=’manually,http://www.slideshare.net/maximizedigital/inbound-marketing-people-will-love’ linktarget=’_blank’ linkelement=’both’ icon=’64’ font=’entypo-fontello’]
Marketing, no matter where it is, is about people. If we forget the people, we might as well forget marketing. Inbound marketing focuses on creating marketing that people will love. In this presentation, we discuss the basics of the Inbound marketing methodology, SMART goals, how to attract visitors, based on personas, with Calls to Action, Landing Pages and More!
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