The key to a great responsive website is USER EXPERIENCE (UX).
Great UX can be broken down into many factors, but the most important are laid out just below.
As a society, we are at a point where a significant number of buying decisions are made based on what the internet has to say about you as a business. When you have a strong digital presence you control the conversation. Your website is the foundation. Your online reviews, mentions, and listings build upon that foundation, but always at the root lies a beautiful responsive website.
As business men and women we walk into a room representing our company in the best light that we can – dressed well, hair is combed, we wear an approachable demeanor, and communicate in a way that instills trust. Normal. Expected. Demanded.
What’s the look of your business online? Does it instill trust? Does it help educate the prospect enough for making the sale with ease? To put it in even more simpler of terms, does your company’s web presence help you or hurt you?
Consider some of the big department stores: more and more are shifting their distribution channels to more aggressively focus on online sales. Some caught on early and others are just now reacting to the definite shift in consumer buying habits. A prime example of reactive strategy is Macy’s – closing 68 stores in 2017. The Macy’s January 4th press release outlines the shift in distribution strategy. A whopping 250 million dollars will be invested in growing their digital business. Yes, it’s Macy’s. Yes, not all of us have 250 million to invest in digital, but perhaps we can apply the same business practice at a smaller scale.
There’s a strategy for every website, for every business. We’re strategists here at Maximize. Whatever the goal for your business’s website, we help form the strategy for website content (images, videos, text) with which the website will be built from. You can expect to sit down with us and talk about your current digital presence, business goals, and future plans for expansions to services, products, or distribution. We make sure your investment in your digital presence has longevity and can grow with your business.