Facebook Advertising For My Business: Facebook Ads Manager

I’m back with the next blog in the Facebook Advertising For My Business series. In the first of the series I touched briefly on how Facebook Ads Manager was what beginner and intermediate advertisers should be using for advertising their business on Facebook.

In this blog you will:

(a) Get a review of the Facebook Ads Manager platform and how to setup your Facebook Ads account

(b) Learn how to create and manage Facebook ads using Facebook Ads Manager

(c) Gain insight of the types of Facebook Ads you could be using to promote your business

GETTING STARTED WITH FACEBOOK ADS MANAGER

Setting up your Facebook Ads account requires a few steps, with the first being accessing Facebook Ads Manager for the first time. Login to Facebook and then go to facebook.com/ads/manageStep two requires adding a payment method to your account. Make sure to use a payment method you have easy access to and that doesn’t have an expiration date quickly approaching. To add a payment method go to facebook.com/ads/manage/billing and click the green “Add Payment Method” button. From the billing page you can also manage your billing threshold and see a billing summary for your account.

Facebook Ads Manager Billing Page

Step three is adding users to your ad account. This step is optional if you don’t care to give other people access to manage your ads. Why might you want to give access to other people? There might be staff members or friends who will help you create and manage Facebook Ads for your business, so you will want them to be able to access the Facebook Ads account without needing your personal Facebook login information. To add a user, click the Ads Manager menu (see below) at the top left corner of your screen. On the right hand side of the drop down menu, click “Ad Account Settings”.

 

How To Reach Your Customers Online

reach-your-customers-online

Whether you’re a local business with a store front (office, warehouse, etc.), or a business who serves its customers strictly online, the question always will come – “How do I reach my customers online?”

Let’s look at this from two angles… Continue reading How To Reach Your Customers Online

Invest in Your Content Strategy

Content Strategy

“Smart people invest in digital real estate, and the only way to establish it is with a content strategy.”

Content is everywhere. It’s ads and blogs, images, videos and more. But what’s the point of it all? This all depends on your content strategy. A good content strategy plans for valuable, findable and meaningful content for your customers online.

Your digital content must be unique and valuable to your target audience. Before writing a single word on a page, outline your brand’s message and your organization’s goals. Your ultimate goal is to have valuable, flexible content on your website that appears to the right people, in the right places, at the right time.

What makes for a good content strategy?

It’s all business-driven and user-focused that meets a specific goal. Content is built from a number of things. Today, content strategy is the process that ensures your content is published, edited, republished, repurposed and archived. This also means planning ahead for content that needs to appear in other places, sometimes at specific times, so that information can be personalized, such as a holiday campaign for Christmas.

Content strategy should identify content issues, recommendations, priorities and a future timeline to update the content’s structure and substance to improve the user’s experience. You want to make something your audience wants to see and will want more of.

Focus on your message!

Focus on creating a message or evoking a specific feeling in conjunction with your brand. We’ve discussed how bringing emotion can ensure brand integrity and transparency,  but dive a bit deeper. A good brand has meaning, yet is simple enough to stick in people’s minds. Brands are visual, shown in logos and color palettes and verbal, coming across in language and style of speech; furthermore, all of your content should tie-in or identify your brand to remind customers of who you are.

The key to good content is forming a clear call-to-action. Calls-to-action encourage customers to act on something right away. This is the best use for content as it draws audiences in and interests them in your business’s and website. Posting meaningless information will not benefit you or your audience. By creating strong and useful content, you will build a better audience who identifies your website as a valuable resource.

By investing in your content and focusing your marketing around it, you’re telling your story and standing out from competitors.

Think of content specifically for your channel.

One of the main components of getting your content strategy in order is to develop around the needs of the social media channels you have. Content great for Facebook might preform poorly on Instagram. Think about what these social media channels are designed for.

I want to share with you a GREAT example. For food services, putting your content on Pinterest is a great strategy. There’s so much readily available to re-pin and package into albums and stories that fit with your brand. See what Panera Bread has done on Pinterest, curating both their own content (like this Break Bread album with several links to their blog) and content from outside sources (like this album with tips to take better care of yourself). Panera thinks past the scope of promoting their products and reinforces content that reflects onto their brand. It all fits in with Panera Bread’s cozy, familiar, healthy (but not at the expense of comfort) image

Don’t worry about making a huge strategy for your digital media. Do a little at a time to build up what you have, but with an end goal in mind. It’s okay to repurpose content you already have online for social media or later use. Content is key for gaining traffic to your website, so get writing!

3 Benefits to Having a WordPress Site

Getting a website started can seem overwhelming. You might think it’s complicated or will take a large investment of money. WordPress makes it easy and cost-effective to build a website that does everything you need it to. Here are three reasons why having a WordPress site is good for
your business:

1. WordPress sites can save money

WordPress has a variety of tools that make it easy to maintain your website. Their use of themes, easy updates, plug-ins and widgets, and SEO-friendliness make it easy for even a beginner to maintain a website.

A fully coded, custom-designed HTML website can be costly. When you create a site in WordPress, you are given a seemingly endless amount of themes to choose from for your site, and they cost a lot less than a custom HTML site. There are themes to fit every business and industry, and the themes themselves are customizable.

WordPress makes it easy to update your website. If you find yourself needing to change an image or post an article, you can do it yourself. This means you won’t have to turn to a web designer every time a change is needed.

It’s easy to add plug-ins and widgets to your WordPress site. This is great for things like Google Analytics, web advertising, and social media integration.

Because WordPress is SEO-friendly, it requires less time and money to gain the online exposure you want. Once you have selected the best keywords for your business and your target audience, it’s easy to incorporate them into your content and update them if needed. You’re also able to add titles and descriptions when uploading images, which also supports your
SEO efforts.

2. WordPress sites can increase brand awareness

There are many features WordPress has that can help increase your brand’s online visibility. By utilizing these, you have a greater chance of your brand reaching more people.

You know blogging plays an important role in increasing your brand awareness, but how do you get started? Blogs are built into the WordPress platform, so no need to look any further! This makes it easy to create and share awesome content.

It’s easy to connect your WordPress site with your social media accounts. Even though your WordPress site is strong and search engine-friendly on its own, it’s good to connect your site to your social media platforms to gain more exposure. This allows you to share posts and pages on your site with your social media audience.

WordPress also makes it easy to customize your site to fit in with your branding. Your themes, colors, and fonts can all be customized to represent your brand.

3. WordPress makes capturing leads easy

WordPress allows you to capture the information you want from people visiting your site, turning them into leads. You want to make sure you get certain information like their name and email address so you can follow up with them.

It’s easy to add forms to your website, allowing you to capture their information and provide them with an offer in exchange for their information. This makes it easy to gain leads from your WordPress site, and turn website traffic into prospective buyers. Once you know they are interested in what you have to offer, it’s easy to continue to share your awesome content with them via email.

Are you ready to take your business’s website to a whole new level? Contact our team and let’s discuss how Maximize can help you expand your online reach with a customized WordPress website tailored to your brand!