WordPress Tips and Tricks for Any Type of User
Whether you are a sound WordPress user or a novice just jumping onto the online media train, WordPress is a great solution for business websites. Offering free and paid themes with easy customization methods, you can make your website unique to your audience all with a few simple clicks and a couple of short codes.
However, we might think we know everything there is to know about WordPress or may want to know more. Here are just a few tips and tricks we can offer about how you can maximize your experience through WordPress for your business.
Understand HTML vs. WordPress shortcodes
Depending on your level of experience in web design, you may be someone whose mind can operate in HTML, CSS, and JQuery. If you are not one of these people, this is where WordPress has figured it out for you. Through introducing shortcodes, designers with limited knowledge of coding can turn any webpage into a custom work of digital art.
Since most themes come with their own set of shortcodes (and often a link in the toolbar to use these), we won’t spend a ton of time talking about individual shortcodes. Just know that to access these, you will often find a button in your toolbar on your Add New Post page to insert a shortcode wherever your cursor resides.
On the other hand, you can do some editing through HTML in the text editor option on the Add New Post page. Just select the text editor tab on the top right of the edit box and have all your visual edits rewritten into type. This may be confusing at first. A few quick coding hints:
<br> or <p> act as breaks or paragraph inserts.
<a href=””> is a link for an image or a website.
<em>,<strong> are types of font styles (italicized and bold).
Most things like videos you will insert through Youtube can be done through the text editor option by selecting the share button on Youtube and clicking the code option, copying the code, and pasting it where you want the video link in your coded text. There are several other advantages to working in the text editor, but if you work better with the visual tab, use it first for laying out your page and the text editor for tweaks in page layout.
Schedule posts so you don’t neglect your site
In the hustle and bustle of business, it’s easy to forget your website posts. Spend one or two days a week creating your content for your site and schedule it to post periodically throughout the week. Then you do not have to think about creating content every day.
When a post posts to your website, you can also link your website to your social media to push out posts as they publish. You can do this through settings.
Optimize search through URLs and Page titles
Search engines are only computers, which means they are programmed to only look for certain things when asked to perform a search for content. What you need to take away from this is to be mindful of word use in your page titles and URLs to increase your search optimization.
For instance, keep your titles short. Search engines are notorious for overlooking long titles, so try to keep things short and to the point. In addition, nix words like and/or/a/the and other short words from your URL to help shorten it and make it more easily searchable. Try to do all of your permalink and title editing before your page goes live to help with disabling broken links, a publisher’s worst nightmare. An easy fix: using the WordPress Permalinks built-in field at the top of your editing page to tidy up links before you publish.
Utilize WordPress Editor
More than likely you will be spending the majority of your time here. So here are some of the best practices for using the editor to its greatest potential for your site:
This is already a part of the editor if you choose to use it. You can manually select it before you publish or turn it on full time while editing.
This is essential when copying text from one location to the other since it can ruin your entire page layout. Simply highlight the copied text and click the Remove Formatting button in your Kitchen Sink (or toolbar).
This creates a line break as opposed to a paragraph break, especially helpful for keeping header and body content close together.
Back to shortcodes
This is where you will find all the shortcodes you could possibly imagine. Look in your Kitchen Sink for help, or know these to give you a quick upper hand in editing:
Control + b= bold
Control + i= italics
Control + u= underline
Control + 1= heading 1
Control + 2= heading 2
Control + 3= heading 3
Control + 4= heading 4
For more keys, click the help button in the text editor (denoted with a question mark) and select the “Hotkeys” option.
Warrant Authorship within a post
Be sure to effectively attribute authorship to posts when publishing them on your site. Who actually wrote the article? This can be easily done through the bottom post plugin titled author. Select the drop down menu to indicate who should be labeled as writing the post. We also recommend assigning writers for your company attributes that Google will recognize and attribute your content to your blog/website. You can get instructions on this from Google: ——> link to https://support.google.com/webmasters/answer/2539557?hl=en
Search your library more effectively
Can’t remember if you wrote about SEO or the benefits of blogging last month? By searching your library, you can just enter in a key word to see if you did. How can you more effectively search your library? Go into Settings > Media > uncheck “Organize my posts into month- and year-based folders.”
Clean up the overall look
Keep your homepage clean and tailored by introducing a landing page to your site. This page should be engaging and appealing to customers and offer a call to action to help draw them in to lock them into purchasing your product or service.
In addition, do not clutter your homepage with a bunch of recent posts, videos, photos, links, or sidebar. This clutter can be distracting to customers, even overwhelming. Keeping it neat and tidy to your absolute minimal needs and adding call-to-action buttons to redirect them on your site will be all you need to help direct them around the site.
Tag your photos, too
Photos can support your SEO strategy if you name them according to your keyword strategy when you upload them to your site. Don’t forget to add a title to them when you upload them to your WordPress site. Don’t make it too generic though. If the post is about Facebook Analytics, title your photo accordingly, such as “ten-things-you-did-not-know-about-facebook-anayltics.” Also add that alternate text to your image as well. This is what they will see when they scroll over an image, in case the image is not present.
Don’t forget about the footer
You may think no one ever scrolls down to the bottom of your site, but this is just as important an element as the rest of what you are offering. Include copyright information here or information about who owns the site. You can also include links to important pages here.
Using all the tools WordPress has available for you is what will get you off on the right foot with your customers. Need help figuring out the inner workings of your WordPress site?
Contact Maximize today and let us help you take your WordPress site to the next level of success.