Writing Topics for LinkedIn Marketing Success

Let’s examine an illustration for this example. It may not be perfect but let’s give it a shot. Picture the World as the world of Digital Marketing and one of the continents as “Social Media”. If you zoom in and see the individual states, one of those would be “LinkedIn” and perhaps a city in the state of LinkedIn would be “Marketing”. Well we’re driving in downtown Marketing on “Creating Topics Avenue”. What things are coming to mind as you drive down the avenue?

Now that you’re in the state of formulating questions to ask, here’s some food for thought. Remember though, keep your eyes on the road! No texting and driving.

Key questions in picking your topic… and identify your target market…

(Q) What kind of people are you trying to reach?

I’m sure you already know the type of people that your services are directed to. You see them constantly, they contact you, as well, if necessary. That will tell you what kind of person are they and how you can treat them.

(Q) What do they look like?

Are they fat or skinny? Male or female? Old, young or middle-aged?

(Q) What are they looking for?

What is the final goal they are after, based on the service you provide? What feeling are they trying to achieve with it? Do they need it to feel happy? Do they need it to survive? A lot of needs must be met just for our basic survival.

(Q) What do you actually do for them?

Maybe you are already offering a service for that audience. That will give you a great vision of what exactly you need to inform any new people that fit into that same audience.

(Q) What kind of information would they be interested to know about and pay for?

You already know the needs of your customers; you know exactly what kind of information will be highly helpful to them in order to help them to satisfy those needs. Why don’t you just create a great info-product about it?

(Q) How much money are they actually paying you for it?

Knowing how much you usually charge them for your service is a very important indicator, because if you decide to create a product like a report, video training, software, or something directly related to your audience, you may simply be able to figure out the price tag you can easily stamp on it.

(Q) How would they like to reach that content?

Is it Video, Audio, Written, or Blogging? This is important to know. You may just think about it. Think on their limitations to read, hear, watch or use the computer. If they can do everything, you can just ask them what they would like to know about stuff. Do they like to read? Do they like to watch videos? Do they like to hear audios? Do they like social networks?

(Q) Where are they from?

Maybe you have an audience that comes from other cities or even countries. That will happen a lot on LinkedIn. You need to target every one and adapt your information to all of them at the same time.

(Q) What are your competitors offering to your audience?

In the marketing world, it is very important to study the competition that targets your exact audience. What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover a lot more needs than you?

(Q) Can you offer a better service/product than your Competitors?

Once you know everything about your successful competitors you can just offer the same thing, but with your personal touch plus a lot more great things that they are not offering. You can have special offers, free samples, free call consultation, special discounts, etc.

These questions are very important in deciding how to establish your business over LinkedIn. You can position almost any kind of business over LinkedIn because LinkedIn is more than just a website or a service; it’s more than a simple social network; LinkedIn is a professional social platform composed with a large audience of people with real human needs who are waiting for you and your service to satisfy them.

5 LinkedIn Don’ts

Getting accustomed to any new social media platform can be overwhelming. Each one has their own standards for set-up and behavior, and it may seem hard to learn the ways of a new site. If you’re just getting started or not sure if you’re using LinkedIn quite right, here are some don’ts to get you on the right track.

1. Don’t Leave Any Space Blank

That’s right, fill it out and make sure you fill it all out! LinkedIn knows what information is important to your business because it was made for businesses. If they’re asking for it, put it in. Logo, location, links, oh my!

Remember, putting a brief description of your business is super important! You need to let those who connect with you what your business is all about. This should be short but thorough. Let people know what products or services (or both!) your business offers without getting too wordy. Keep in mind that people don’t want to read long pieces of text. The goal is to help people learn what you’re about without putting them to sleep.

2. Don’t Neglect to Check Who and What are Connected to You

One of the great features of LinkedIn is that it connects every profile and page that’s associated with your business automatically. This includes job listings you post, current employees, and former employees. While that makes it easy for your business and employees to connect with each other, it also makes it easy for others to appear to be associated with your business. This isn’t something to worry about as much as it is to be aware of. Just make sure you’re regularly checking who’s connected with you to make sure everything is legit.

3. Don’t Neglect Features Made for Businesses

Did I mention that LinkedIn is made for business? I did? Good. Because its made for business, they’ve got tools that can be extremely helpful like “Groups” and “Events.”

LinkedIn groups are lot like Facebook ones, so if you’ve got Facebook mastered then you’re a pro already! Finding groups in your industry or niche can dramatically increase the number of connections you have on the site because the groups contain people looking for the same things as you. Getting involved in a group is easy. You can search for groups that are relevant to you or you can make your own. Just make sure that once you’re in a group, you continue to be genuine and helpful.

Making events on LinkedIn is also easy. It just takes a minute and once you’ve got all the details set up, you can invite your connections. To amplify you event more, you can use Facebook and Twitter if you think your connections don’t make a large enough audience. Creating an event is a great way to let people in your network know what you’re doing.

4. Don’t Forget to Ask Questions

LinkedIn Answers is another tool that is super helpful. In fact, it’s helpful enough to deserve its own “don’t.” Don’t just answer questions, ask them, too! Using this tool can help you build credibility as an expert in your industry. While being helpful and giving accurate answers is important, asking them is as well. By asking questions that you genuinely want an answer for, you attract answers from people with similar interests, helping you expand both your knowledge and your network.

5. Don’t Forget to Utilize Applications

It can be difficult to determine which apps to connect to your LinkedIn. You don’t want overwhelm your network with content they are going to see from you elsewhere. Here are three apps that can enhance and supplement the information you share with your network on LinkedIn.

The BlogLink app is great for keeping up with all the blogs of people in your network. Instead of having to track down who’s blogging day by day, this will pull all the people you’re connected to’s blogs together and feed them through your profile. It’s a great tool to help you stay connected and up to date with those in your network.

The Amazon Reading List app can help share what books you’re reading with your network, as well as keep up with what people in your network are reading. It’s a great way to keep up with what people with similar tastes or people in your industry are reading!

The Company Buzz app is going to be the app you’ve been looking for if you’re one who tries to constantly stay on top of your company’s online presence. It takes everything people are saying about your website online and pulls them all together for you. Comments, tweets, and blog posts about your business all in one place? Life just got a whole lot easier.

5 Reasons Your Business Should Be On LinkedIn

You’ve got a business Facebook and a Twitter, so you’re covered on the social media side of your online presence, right? Not so much. LinkedIn has earned its spot among the social media platform elite, and it’s pretty easy to see why. Here are just 5 of the many reasons why your business should be on LinkedIn.

1. Built for Business

LinkedIn is a social media site made for businesses. It’s a place for businesses to connect with other business as well as individuals online. Members are business- oriented, and include entrepreneurs, marketers, and other professionals. This makes LinkedIn a great place to not only promote your business, products, and services, but it can also help you connect with potential employees if your business needs them. Because LinkedIn is so business-oriented, they provide tons of tools to help you accomplish your social media goals.

2. Free and Easy

You love that social media is free, but the set-up process can be overwhelming. Just log in with your personal account (if you don’t have a personal account, tsk tsk!), and find the “Companies” menu. LinkedIn will guide you through the rest! Don’t know what to include or thinking “do I really have to fill out everything?” Yes, you have to fill out everything! Every piece of information about your company is important. People what to know where to get your product or service, how to connect with you in other ways, and other things about your business. Give them everything!

3. Members Know What They’re Looking For

You want to make sure you’re as easy to find as possible. Make sure you’re in the right category or industry, otherwise you might hard to find. You don’t want your customers or partners to deem you unfindable! This links back to filling out all the information that is requested of you. Make sure it’s done correctly, so you can be found and connected with. Remember, you want to create and maintain relationships with your social media presence.

4. Link Your Company Blog

You’ve been putting out some awesome and helpful content through your blog, right? (Hint: the correct answer is “right”) You want to make sure everyone sees that awesome and helpful content, and you want to use social media to do so. Going to every social media platform to link to your latest and greatest blog post can be time-consuming, so LinkedIn does the work for you. Just include the feed to your blog in your profile, and LinkedIn will push that content out to those that are following you. If you are continually getting that great content from your blogs out to those that follow you, it will increase the attractiveness of your business’ profile on LinkedIn, and will be likely to keep people coming back to your profile and your business.

5. Everything Gets Connected for You

LinkedIn makes sure everything on the site that has to do with your business stays connected. This means that all of the accounts, links, and feeds are connected to your business’ profile. This includes any job listings you might have put on the site (remember to utilize this feature), current employees, and former employees. This feature makes it easy for you to make sure everyone that says they’re affiliated with your company is being truthful, but it does give important responsibility of going through and checking on that.