Facebook Advertising For My Business

Facebook Advertising For My Business

Is Facebook Advertising For My Business Realistic?

If you are asking yourself this question, then it might just be something your business is needing. I talk to many business owners – all with different size businesses – and they’re always curious about the role Facebook Advertising could serve in their promotional mix. The answer is simple – give it a try.

Here’s the reason as to why the answer is so simple: it’s too affordable and accessible not to try. As a business owner or marketer, you probably invest in lots of other advertising mediums – print advertising, billboards, flyers – mediums that are much trickier when it comes to tracking conversions. So why not try something that is accessible, cost effective, and easy to track (using the right methods). If you’re not ready to pay professionals (though we recommend you do) to manage Facebook Advertising for you, think about investing in a consultation with an expert so you can learn how to deploy Facebook Advertising effectively. In the meantime, here’s a top-level overview to get you familiar with the platform.

What is Facebook Advertising?

There is some confusion when it comes to what Facebook advertising actually is and what it isn’t. I gathered some info from Facebook for Business that explains what the Facebook Advertising platform is; here’s a quick breakdown:

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives, and they create ads within those campaigns to help them reach those objectives.

For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors.

Point blank, Facebook Ads are pieces of content that you’ve put money behind to get them to do a variety of different things: get more clicks on linked content, reach more people, get more video views, increase engagement on a post, increase call volume to your office, etc.

Makes sense right?

How Do I Get Started With Facebook Advertising For My Business?

Another great question! There are a few options when it comes to actually getting started – beginner, intermediate, and advanced approaches. First, you must have a Facebook Business Page setup for your business. If you don’t know how, here’s how you can set up a Facebook Business Page for your business following these instructions. (Side note: if you haven’t had a Facebook Business Page to this point, spend some time organically gathering an audience – “likes” – on your new page and populating it with relevant, engaging content. Walk before you run!) To setup an Ad account, have a payment method handy. This will be used to pay for the advertising once you add it to your Ad account. You can go to “https://www.facebook.com/ads/manager/billing/”, after logging in to your account to add it.

The beginner way: The beginner method involves simply “Boosting a Post”. If you’re currently managing a Facebook page, you might have seen suggestions for boosting provided by Facebook on some of your non-paid posts that are performing well. This is Facebook encouraging you to put dollars behind these posts so more people can see them. Here’s a quick definition of what a Boosted Post is:

A boosted post is a post from your business Page that, for a fee, can appear higher up on your audience’s News Feeds. The fee depends on how many people you want the post to reach—the payment depends on the number of impressions the post gets with time. (Source: Hootsuite)

It’s easy to get sucked into the trap of boosting every single post you make on Facebook. Those suggestions that Facebook provide for boosting certain posts won’t always be the best use of your dollars…resist the urge! Boosting posts is a good way to dip your toe into the world of paid Facebook content, but here are a few things to remember:

  1. Only boost when you have a distinct goal in mind (getting more website traffic, raising awareness for your business location or for a new product or service, generate leads, post engagement, and more)
  2. Fine-tune the target audience that will see your boost… think of who your customers are!

When you feel like you’ve graduated from boosting posts and you want to have more control of your ads, and maybe even build out full campaigns, try Facebook Ads Manager.

The intermediate way: You likely won’t see your best results solely from boosting posts. Facebook Ads Manager is your next step up when working with the Facebook Advertising platform. When you go to “Ads Manager” on your left hand sidebar from the Facebook home page (you have to be logged in), you can access your ads account from here. If you don’t see “Ads Manager” on your left hand sidebar, go to “facebook.com/ads/manage” after you have logged in.

Here, you can create different types of ad units based on your goals (do you want more page likes? more video views? more event RSVPs? more traffic out to your website?) and you can build out multiple variations of targeting and ad designs at once! This does limit some of the elements you can edit in your ads, so advanced advertisers choose Facebook Power Editor.

The advanced way: Facebook POWER EDITOR. Yup, it’s powerful. Power Editor is for advanced advertisers who need to create lots of ads at once and want to have precise control of their campaigns. Advertising using Power Editor removes all restrictions on advertising copy length and gives you additional elements to customize. Also, you get powerful metrics about your ads right there, making it easier to create ad variations based on the data you are seeing.

The Rundown With Facebook Advertising

Just about any type of business can benefit from investing in increasing their exposure through the Facebook Advertising platform. It’s not a question of “IF”, but more about “HOW”. When you look at how you can use the medium to promote your business in a cost-effective way, you’ll see there are many ways to go about it.

If you want Maximize to help you succeed using Facebook Advertising, give us shout through our contact form, by giving us a call, or by reaching through social media.

The Ten Biggest Lies About Social Media and Your Business

In the world of social media, it is hard to navigate the best practices for your business. Companies may try to tell you what the best practices are, but how are they working for your business? Are you looking for more? Trying to up your social media game for your business? Here’s the top ten lies companies are spreading about social media practices for businesses and how you can overcome them.


You can’t just come out and ask people to follow/retweet/comment/like/share…

But you can. Actually, it’s even encouraged. Think about it in terms of inbound marketing. You are directly asking your customer to do something for you. But first, you have to build their trust. Posting relevant content that is both sound and appealing to your audience helps boost your credibility and makes it easier for the people you are interacting with to help you boost your content. Never be afraid to ask.


Reach is your most important metric.

This could be the biggest lie in the social media industry. Reach is important. As is engagement, post performance… essentially every piece of your analytics. Looking in depth into social media analytics once every quarter is a great way to gauge what is clicking with your customers and what is not. This helps you line up with them to communicate with them better. However, each piece – whether reach, engagement, clicks, and so on – is just as important as every other piece. Reach may only tell you how far it went on Facebook, but engagement will tell you with that reach how many people actually interacted with your content. Remember this.


All you need is social media.

False. Why? The main point of a social media presence for a business is to sell. You want to be using your social media to drive customers to your business to make a purchase and make you money. In order to do this successfully, a website that is fully-functioning, responsive, and current is just as – if not more – important as your Facebook page. Keep in mind that your social media can act more as a channel to the main hub rather than the target.


Delete or ignore negative comments. Actually, just disable comment posting entirely to protect your brand.

Believe it or not, negative comments are not as bad as they seem. Of course they are hurtful, but this can act as an advantage to your business.


First off, deleting negative comments seems shady to perspective customers. How can you have a rating of 3 stars when every single review is flawless? It also discredits your business – because no one is perfect.


In addition, negative comments can be a host of customer service opportunities. Responding timely and appropriately to customer service issues on a public front shows customers you are attentive and want you customers happy. It also acts as a great damage-control tool and helps increase your online presence. Let the negative work its magic for you. Like the old time saying, “there’s no such thing as bad press.”


Hire an intern to do all your social media work for you.

While we do believe in intern programs and the opportunities they provide, hiring an intern strictly to manage your social media accounts could go through a few different scenarios. Most importantly, you do not want a full-time student with limited experience handling some of the issues social media can present without someone there to guide them. Whether this is a supervisor, policy, or admin on a page, it is important that interns are provided with some direction and not just handed the passwords to your accounts. Give them expectations, let them shadow others in your business to get an idea of the company, create goals on social media to ensure your intern is getting the most out of their internship while also giving you the social media supervision you need.


Automate your updates to save yourself time.

Auto-posting through social media suites may seem like a step in the right direction to saving yourself time on social media, but it’s not always the best policy. Automated messages can seem rigid and timed to your followers which in turn turns them off to what you want them paying attention to – your business. Try posting in real time as often as you can. Make sure your content is timely and current with what is going on in the world as well to help increase engagement.


Auto-publish content to save time when sharing content to several sites.

Auto-publish is never a good idea. So often after I hit the post button on a blog, I will find a grammar error, forget to include tags, have to modify a layout… change something before it reaches the masses via my social media. Auto-publish may work against you, especially if you accidently click the publish button before you were really ready. Remember, once it is on the Internet, it is there forever – especially in terms of social media. Keep this in mind before setting up auto-post to your social accounts from your website.


Focus on Facebook.

Facebook may have a huge interest base now, but what about tomorrow? Social media is always changing a moving. For instance, YouTube proceeded Facebook in unique users for the first time this summer, meaning more people are using YouTube than Facebook for the very first time. This is leading to a big change in the social media world. Don’t put all your eggs in one basket – disperse your content and customer interaction between several social platforms.


You need to be on every single social media platform.

Tying into the previous point – while you want to diversify your social media platforms, you also don’t want to consume yourselves with more than you can handle social media wise. For us, a few big platforms we like to encourage our businesses to try out and see how they work for them: Facebook, Twitter, Pinterest, Instagram, and Google Plus. Invest a little time on each and see what practices work best for your business to design your social media efforts to best fit your customers.


You don’t need an email if you have social media.

This couldn’t be more contrary from the truth. In fact, you need an email more than ever with a social media account, perhaps even one that is specifically set up to handle social media management. This email will help you received notifications and communicate with customers more effectively.



Practice makes perfect, and with social media we are helping businesses take control of their social and online media and make it work best for their businesses. Contact Maximize today to learn more.

Get on the Map with Google My Business – A Part of Our Social Media Series

Google+ has made big changes to their business profiles recently. Completely reconstructing their goals, Google tore down the once-familiar Google+ page and has created their own social media for businesses: Google My Business.

Similar in look and feel to your Google+ of the past, this newly redesigned platform is optimized for your business. Centered on providing accurate and informative content for users, the Google My Business profiles have added content for ease of use, making it better for businesses and increasing what you want most out of being online: search optimization.

How is Google my Business different from my previous Google+ account?

If you are already on Google+ as a business, your profile will immediately convert over. You might notice some differences right up front:

More photos

Upload more photos than ever to sell your business and what you are offering.

Longer business intros

Use this to give customers a brief idea of what your company is about – hopes, dreams, aspirations.

Maps information

One of the most revered installations would include the incorporation of Maps on business profiles. This helps customers find your location easily through Google searches as well as on your profile and provide them with directions.

Local pages

Initially-created brands pages will now merge with local pages after verification. All information including reviews and address information will directly move over to the “new” page.


This gives Google+ page managers more information about the who and what when it comes to interaction with brand content.

Google Hangouts

Use video chat to get face-to-face interaction with customers. Announce customer appreciation days or special releases. The world is your oyster with this newest feature.

Upon first accessing Google My Business, you will be asked to verify all your information before being launched onto the new dashboard.

There’s an app for that

Google got smart and realized that in this fast-paced world we live in, we need to be able to access our information anywhere. So they gave us Google My Business in app form.

Through the app, manage and edit business information all at the touch of a finger. Access business information and more all by downloading the app through Google Play or iTunes.

How to set up your Google My Business Account: Beginners and Previous Users

If you already have a Google+ account for business, remember that your account will automatically flip over. You can skip this portion and scroll on down to the next section to help with setting up your new profile.


Type Google.com/mybusiness into your browser. You will then be brought to the Google My Business Greeting Page. Scroll through the information if you like. Then click on the Get on Google button.

You will first be brought to a Page Categories section. Select the title that best descries your business:

  • Storefront: this works well if you have a physical location that users can reference or stop by for business. Shops, coffee houses, boutiques, hair salons, advertising companies, or other forms of retail or customer service would all fall in this category.
  • Service area: this is for those of us who don’t really have one location we may call home. Taxis, delivery services, food trucks, or other mobile businesses would check this box.
  • Brand: this is a non-local business. This category deals with everything else that the other two do not cover, such as bands, causes, major companies, products, name brands, and so on.

After selecting your category, you will be redirected to Google Maps. Depending on your company’s status, you will need to claim a business, create a new business, or claim a non-local business.

  • To claim an existing business, type your company name into the search bar on the Google Maps Page. You should be able to find the location and then follow the steps to verify the business is yours.
  • To create a new business, you will enter your company’s information and then click, “No, these are not my businesses,” or, “I’ve correctly entered the business.” You’ll then be asked to enter details, then click Submit.
  • If you are claiming a non-local business, you will most likely skip this step.

Finally, you are ready to take the guided tour and get to work on Google My Business.

Previous Users

If you are already on Google+, your page has already merged and become a Google My Business Page. You will skip all the steps above and begin with the new dashboard. Where do you go from here?


Share with users the newest happenings. Keep up-to-date with users by adding various content here including events, videos, updates, offers, and more. Make your page look sophisticated and tailored to users, increase your presence and brand awareness, and make your business look credible.

Remember, in your description, that you have 735 characters to utilize to make your business stand out. Make sure to tailor these to be super hyper keyword to optimize search results. Since Google+ has done away with categories, this is extremely important.

Verify your Information

This is essential to gain access to insights. There are several ways to do this:

  • By Postcard: request a postcard to be sent to your business address. After receiving the postcard, go to your dashboard and enter the verification code.
  • By Phone: just click to verify your phone number on your dashboard and enter the code provided in the message upon receiving your phone call.
  • By Website: click the verify button next to your website link on your profile. A code will pop up. Just copy and paste into your backend on your website.


The Google My Business Dashboard gives you a quick overview of your Google+ insights. In 30 day increments, see how many people viewed your profile, actions on posts, and how many followers you have received to gage content and awareness. You have to be verified to access this feature.

In managing Insights, you have a few breakdowns of different elements.

  • Sum Total of Presence: shows your total followers, number of times your content has been viewed, actions taken on content, and your last post.
  • Viewership: how many times your business listing and content has been viewed in the last week/month. You can also view graphs on profile, posts, and local views.
  • Actions Taken By User: view new followers; +1 clicks on content and share; comments; and number of clicks on maps, driving directions, and local search results.
  • Post Performance: shows the number of views on a post, comments, shares, and +1. You can also view the numbers in increments, how it was accessed, and why it was accessed.


On the Google My Business accounts, you will find a Reviews section (if you have reviews on your business). You can read and respond to these reviews as well as track analytics to see how customers are evaluating your business. User your Reviews inbox to see a list of reviews that customers have left for your business, or check out the Review Analytics tab to view detailed evaluations and average scores of your business.

Always remember when responding to reviews to do so in a timely manner, be polite, thank them for their service, and be professional. Continue to encourage reviews on your account and become active on the account to increase awareness and presence online. As always, make sure your information is verified and correct so that it meets Google quality guidelines.

A lot of information to take in?

Let us help you. Contact Maximize today and let us take your business to the next level on Google My Business.

5 Quick and Easy Ways to Incorporate Branding into Twitter

42% of companies have acquired a customer through Twitter. That means in 140 characters, they have managed to make enough of an impression to move someone through to the next phase of the sales process. That’s crazy to think about! Whether you’re just getting your Twitter started or have one that really needs some work, here are 5 ways to incorporate your business’ branding into Twitter.

1. Your Handle

You Twitter handle is your @NAME. Its what p people use to connect with you and you will be tweeting under. This makes it an important part of carrying your branding over to Twitter. Make sure it has something to do with your business, and isn’t something random. It may be hard to think of a good one if your company’s name is already taken, but taking the time to come up with something that doesn’t include numbers or an underscore will be super beneficial to you.

2. Your Profile Photo

Your profile photo should be your logo. It best represents your company and will be attached to everything you tweet. You want to make sure your logo looks good at a few different sizes because it will be scaled down in some places. On your profile it will appear at 73×73 px. When Twitter recommends for someone to follow you via the “Who To Follow” feature, it will be scaled down to 48×48 px. The smallest size you have to worry about your logo looking good at is 24×24 px, the size your photo will be when it appears in someone’s Twitter feed.

3. Your Header Image

Your header image (similar to Facebook’s cover photo) is what appears at the top of your Twitter behind your profile photo and bio information. This can be a great way to tie in the branding from your current marketing campaigns! Just keep in mind that the minimum dimensions for this are 1252×626 px and it has to be under 5MB, so you may have to create an image especially for this area.

4. Hashtags

That’s right, you can make your own hashtag. Like your handle, it should be unique to you and have some thought put into it. It can be as simple as the tagline you’re using. Think along the lines of Taco Bell’s “#WakeUpLiveMas.” When you see #WakeUpLiveMas, you know it has to do with Taco Bell’s breakfast promotion. Additionally if you come up with something really clever and promote it, yes, you can promote your hashtag, you may capture the attention of someone that could become a new customer for you down the line. Do not underestimate the power of the hashtag!

5. Shared Images

You know you have to provide your audience with helpful and engaging content, but how do you put your company’s unique touch on it? Create images and share them! One way to do this is to incorporate information from your helpful and engaging blog posts. When promoting your most recent blog post on Twitter, have an image to attach that’s styled along with your branding. It should contain a line or fact from your blog post. An awesome image will carry your branding over to what you’re sharing on Twitter, as well as provide a visually appealing and interesting preview of your blog post. These images will be shown in your follower’s Twitter feeds as 435×375 px, but if they are larger they will be shown at full size when clicked. You can either post images that are 435×375 px, or post larger ones that look good when scaled down to that size, it’s up to you.

Intro to LinkedIn Company Pages – Part 1

LinkedIn is continually growing in it’s popularity and doesn’t show signs of slowing down. It helps bridge the gaps that other social media channels aren’t able to or just not used to this extent yet.

A few years ago, in the Fall of 2012, LinkedIn announced that a new look for its company pages would be featured. From a users perspective, this release became an effort in bringing a better experience to LinkedIn members. But what did the rollout mean for marketers? As Mike Grishaver, Product Management & Monetization at LinkedIn, said, “this means a more powerful way to build relationships with your target audience on LinkedIn.” With its emphasis on visual and relevant content, LinkedIn’s new company pages now give businesses a more complete set of tools to do effective marketing. but why should you care about marketing on LinkedIn at all? We’ll let the facts speak for themselves.

With over 161 million registered users in over 200 countries and territories, more than two million companies with LinkedIn company pages, and professionals signing up at a rate of approximately two new members per second, LinkedIn is the world’s largest professional social network.

It’s hard not to have LinkedIn on your marketing radar!

With its affluent and influential membership, LinkedIn represents a valuable demographic for marketers. A user can easily discover the people employed by a certain company, or the various types of businesses a certain person has worked for. So if you’re looking to connect with industry professionals and generate leads for your business, LinkedIn should be an integral part of your social media marketing strategy.

Here are 4 tidbits to consider about your LinkedIn company page:

1.) Company Reach

Without putting any efforts into building your company on LinkedIn, chances are many of your employees are updating their personal profiles to show where they work. Every person that connects with that profile may potentially click on your company name and be navigated to your company page and every employee has the opportunity to promote your company. Take advantage of this!

2.) Product Awareness

Company pages on LinkedIn provide a section for talking about specific products. Not only are consumers learning about the products and services your company offers, but they can also see how many of their connections have recommended them.

3.) Search Engine Optimization (SEO)

Did you know that LinkedIn Jobs appear in search results and on twitter? By having a LinkedIn company page, you will greatly increase your visibility across the web. Additionally, LinkedIn is its own search engine for finding jobs and companies, and if you’re not there, you will have missed a great opportunity to be found by a prospect, lead, or potential employee.

4.) Lead Generation

LinkedIn company updates allow you to link to marketing offers. This will draw in leads who are in need of your content or offers. When you post updates to LinkedIn, just as you would on Facebook or Google+, you suddenly have the means to drive huge amounts of traffic and leads back to your website.

We are in the process of writing several eBooks on LinkedIn that we’ll feature periodically. At the end, we’ll combine these offers into one enormous package deal. Stay tuned and also check out our Resource tab in the top navigation.

Enjoy this FREE eBook below to help you understand and get started with your LinkedIn Company Page!

5 Reasons Your Business Should Be On LinkedIn

You’ve got a business Facebook and a Twitter, so you’re covered on the social media side of your online presence, right? Not so much. LinkedIn has earned its spot among the social media platform elite, and it’s pretty easy to see why. Here are just 5 of the many reasons why your business should be on LinkedIn.

1. Built for Business

LinkedIn is a social media site made for businesses. It’s a place for businesses to connect with other business as well as individuals online. Members are business- oriented, and include entrepreneurs, marketers, and other professionals. This makes LinkedIn a great place to not only promote your business, products, and services, but it can also help you connect with potential employees if your business needs them. Because LinkedIn is so business-oriented, they provide tons of tools to help you accomplish your social media goals.

2. Free and Easy

You love that social media is free, but the set-up process can be overwhelming. Just log in with your personal account (if you don’t have a personal account, tsk tsk!), and find the “Companies” menu. LinkedIn will guide you through the rest! Don’t know what to include or thinking “do I really have to fill out everything?” Yes, you have to fill out everything! Every piece of information about your company is important. People what to know where to get your product or service, how to connect with you in other ways, and other things about your business. Give them everything!

3. Members Know What They’re Looking For

You want to make sure you’re as easy to find as possible. Make sure you’re in the right category or industry, otherwise you might hard to find. You don’t want your customers or partners to deem you unfindable! This links back to filling out all the information that is requested of you. Make sure it’s done correctly, so you can be found and connected with. Remember, you want to create and maintain relationships with your social media presence.

4. Link Your Company Blog

You’ve been putting out some awesome and helpful content through your blog, right? (Hint: the correct answer is “right”) You want to make sure everyone sees that awesome and helpful content, and you want to use social media to do so. Going to every social media platform to link to your latest and greatest blog post can be time-consuming, so LinkedIn does the work for you. Just include the feed to your blog in your profile, and LinkedIn will push that content out to those that are following you. If you are continually getting that great content from your blogs out to those that follow you, it will increase the attractiveness of your business’ profile on LinkedIn, and will be likely to keep people coming back to your profile and your business.

5. Everything Gets Connected for You

LinkedIn makes sure everything on the site that has to do with your business stays connected. This means that all of the accounts, links, and feeds are connected to your business’ profile. This includes any job listings you might have put on the site (remember to utilize this feature), current employees, and former employees. This feature makes it easy for you to make sure everyone that says they’re affiliated with your company is being truthful, but it does give important responsibility of going through and checking on that.