Jessica Kircher Joins Maximize as Web Director

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MAXIMIZE DIGITAL MEDIA HIRES JESSICA KIRCHER AS WEB DIRECTOR

Maximize Digital Media is pleased to announce its recent hire of Jessica Kircher, who will join the Maximize team as Web Director. In this role, Kircher will join the design team, providing graphic and website design for new and ongoing client projects.

“I was attracted by the company’s mission to help businesses build a stronger brand presence locally and beyond” Kircher said. “I share their belief that small business is the backbone of every community, and I love the idea of being able to help our clients strengthen their business, and their bottom line with websites that convert into leads and more sales.”

Kircher comes to Maximize with five years of experience working in graphic design, and brings a plethora of additional skills with her as well.

“Jessica’s fresh perspective and passionate approach to the design process is a breath of fresh air in the office,” CEO Chrissanne Long said. “She brings a new kind of energy to the team, and her desire to give back in the community in which she has grown up makes her a perfect fit for Maximize.”

Before working for Maximize, Kircher served as general manager, art director and trainer for California-based fusionZone Automotive. While working as a general manager, she developed skills through her hands-on experience with WordPress, InDesign, Photoshop and Illustrator. She attained her Associate of Arts degree in Design and Multimedia in 2014 from Keiser University.

“The next best decision I needed to make for my career was to join a team that needed my cumulative skillset as much as I needed their support,” Kircher said. “My future with this company makes me smile.”

Kircher combines her recent experience in project management and graphic design with a background in print production, brand identity, and social media, bringing a lot of new opportunities to the Maximize team.

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Maximize Digital Media is a provider of website design, digital marketing, and social media advertising services to a diverse list of businesses and organizations, including retailers, legal services, speakers, national chains and local, independently-owned businesses throughout the country. Their proven track record and commitment to excellence since 2009 has enabled them to serve over a thousand businesses and organizations to maximize their success online.

For more information about the company, please contact Olivia George at 863-606-5994, email info@maximizedigitalmedia, or visit the Maximize website at maximizedigitalmedia.com

WordPress Tips and Tricks for Any Type of User

WordPress Tips and Tricks for Any Type of User

Whether you are a sound WordPress user or a novice just jumping onto the online media train, WordPress is a great solution for business websites. Offering free and paid themes with easy customization methods, you can make your website unique to your audience all with a few simple clicks and a couple of short codes.

However, we might think we know everything there is to know about WordPress or may want to know more. Here are just a few tips and tricks we can offer about how you can maximize your experience through WordPress for your business.

Understand HTML vs. WordPress shortcodes

Depending on your level of experience in web design, you may be someone whose mind can operate in HTML, CSS, and JQuery. If you are not one of these people, this is where WordPress has figured it out for you. Through introducing shortcodes, designers with limited knowledge of coding can turn any webpage into a custom work of digital art.

Since most themes come with their own set of shortcodes (and often a link in the toolbar to use these), we won’t spend a ton of time talking about individual shortcodes. Just know that to access these, you will often find a button in your toolbar on your Add New Post page to insert a shortcode wherever your cursor resides.

On the other hand, you can do some editing through HTML in the text editor option on the Add New Post page. Just select the text editor tab on the top right of the edit box and have all your visual edits rewritten into type. This may be confusing at first. A few quick coding hints:

<br> or <p> act as breaks or paragraph inserts.

<a href=””> is a link for an image or a website.

<em>,<strong> are types of font styles (italicized and bold).

Most things like videos you will insert through Youtube can be done through the text editor option by selecting the share button on Youtube and clicking the code option, copying the code, and pasting it where you want the video link in your coded text. There are several other advantages to working in the text editor, but if you work better with the visual tab, use it first for laying out your page and the text editor for tweaks in page layout.

Schedule posts so you don’t neglect your site

In the hustle and bustle of business, it’s easy to forget your website posts. Spend one or two days a week creating your content for your site and schedule it to post periodically throughout the week. Then you do not have to think about creating content every day.

When a post posts to your website, you can also link your website to your social media to push out posts as they publish. You can do this through settings.

Optimize search through URLs and Page titles

Search engines are only computers, which means they are programmed to only look for certain things when asked to perform a search for content. What you need to take away from this is to be mindful of word use in your page titles and URLs to increase your search optimization.

For instance, keep your titles short. Search engines are notorious for overlooking long titles, so try to keep things short and to the point. In addition, nix words like and/or/a/the and other short words from your URL to help shorten it and make it more easily searchable. Try to do all of your permalink and title editing before your page goes live to help with disabling broken links, a publisher’s worst nightmare. An easy fix: using the WordPress Permalinks built-in field at the top of your editing page to tidy up links before you publish.

Utilize WordPress Editor

More than likely you will be spending the majority of your time here. So here are some of the best practices for using the editor to its greatest potential for your site:

Use Spellcheck

This is already a part of the editor if you choose to use it. You can manually select it before you publish or turn it on full time while editing.

 Remove Formatting

This is essential when copying text from one location to the other since it can ruin your entire page layout. Simply highlight the copied text and click the Remove Formatting button in your Kitchen Sink (or toolbar).

Shift +Return

This creates a line break as opposed to a paragraph break, especially helpful for keeping header and body content close together.

Back to shortcodes

This is where you will find all the shortcodes you could possibly imagine. Look in your Kitchen Sink for help, or know these to give you a quick upper hand in editing:

Control + b= bold

Control + i= italics

Control + u= underline

Control + 1= heading 1

Control + 2= heading 2

Control + 3= heading 3

Control + 4= heading 4

For more keys, click the help button in the text editor (denoted with a question mark) and select the “Hotkeys” option.

Warrant Authorship within a post

Be sure to effectively attribute authorship to posts when publishing them on your site. Who actually wrote the article? This can be easily done through the bottom post plugin titled author. Select the drop down menu to indicate who should be labeled as writing the post. We also recommend assigning writers for your company attributes that Google will recognize and attribute your content to your blog/website. You can get instructions on this from Google: ——> link to https://support.google.com/webmasters/answer/2539557?hl=en

Search your library more effectively

Can’t remember if you wrote about SEO or the benefits of blogging last month? By searching your library, you can just enter in a key word to see if you did. How can you more effectively search your library? Go into Settings > Media > uncheck “Organize my posts into month- and year-based folders.”

Clean up the overall look

Keep your homepage clean and tailored by introducing a landing page to your site. This page should be engaging and appealing to customers and offer a call to action to help draw them in to lock them into purchasing your product or service.

In addition, do not clutter your homepage with a bunch of recent posts, videos, photos, links, or sidebar. This clutter can be distracting to customers, even overwhelming. Keeping it neat and tidy to your absolute minimal needs and adding call-to-action buttons to redirect them on your site will be all you need to help direct them around the site.

Tag your photos, too

Photos can support your SEO strategy if you name them according to your keyword strategy when you upload them to your site. Don’t forget to add a title to them when you upload them to your WordPress site. Don’t make it too generic though. If the post is about Facebook Analytics, title your photo accordingly, such as “ten-things-you-did-not-know-about-facebook-anayltics.” Also add that alternate text to your image as well. This is what they will see when they scroll over an image, in case the image is not present.

Don’t forget about the footer

You may think no one ever scrolls down to the bottom of your site, but this is just as important an element as the rest of what you are offering. Include copyright information here or information about who owns the site. You can also include links to important pages here.

 


Using all the tools WordPress has available for you is what will get you off on the right foot with your customers. Need help figuring out the inner workings of your WordPress site?
Contact Maximize today and let us help you take your WordPress site to the next level of success.










3 Benefits to Having a WordPress Site

Getting a website started can seem overwhelming. You might think it’s complicated or will take a large investment of money. WordPress makes it easy and cost-effective to build a website that does everything you need it to. Here are three reasons why having a WordPress site is good for
your business:

1. WordPress sites can save money

WordPress has a variety of tools that make it easy to maintain your website. Their use of themes, easy updates, plug-ins and widgets, and SEO-friendliness make it easy for even a beginner to maintain a website.

A fully coded, custom-designed HTML website can be costly. When you create a site in WordPress, you are given a seemingly endless amount of themes to choose from for your site, and they cost a lot less than a custom HTML site. There are themes to fit every business and industry, and the themes themselves are customizable.

WordPress makes it easy to update your website. If you find yourself needing to change an image or post an article, you can do it yourself. This means you won’t have to turn to a web designer every time a change is needed.

It’s easy to add plug-ins and widgets to your WordPress site. This is great for things like Google Analytics, web advertising, and social media integration.

Because WordPress is SEO-friendly, it requires less time and money to gain the online exposure you want. Once you have selected the best keywords for your business and your target audience, it’s easy to incorporate them into your content and update them if needed. You’re also able to add titles and descriptions when uploading images, which also supports your
SEO efforts.

2. WordPress sites can increase brand awareness

There are many features WordPress has that can help increase your brand’s online visibility. By utilizing these, you have a greater chance of your brand reaching more people.

You know blogging plays an important role in increasing your brand awareness, but how do you get started? Blogs are built into the WordPress platform, so no need to look any further! This makes it easy to create and share awesome content.

It’s easy to connect your WordPress site with your social media accounts. Even though your WordPress site is strong and search engine-friendly on its own, it’s good to connect your site to your social media platforms to gain more exposure. This allows you to share posts and pages on your site with your social media audience.

WordPress also makes it easy to customize your site to fit in with your branding. Your themes, colors, and fonts can all be customized to represent your brand.

3. WordPress makes capturing leads easy

WordPress allows you to capture the information you want from people visiting your site, turning them into leads. You want to make sure you get certain information like their name and email address so you can follow up with them.

It’s easy to add forms to your website, allowing you to capture their information and provide them with an offer in exchange for their information. This makes it easy to gain leads from your WordPress site, and turn website traffic into prospective buyers. Once you know they are interested in what you have to offer, it’s easy to continue to share your awesome content with them via email.

Are you ready to take your business’s website to a whole new level? Contact our team and let’s discuss how Maximize can help you expand your online reach with a customized WordPress website tailored to your brand!