WordPress is a blog site that can be made to appear as a page on your website. But, optimizing WordPress for search engine indexing is done separately. If you are under the impression that WordPress is optimized with the push of the publish button, you’re wrong.
There are several ways to achieve SEO goals with WordPress that will increase your rank in search engines like Google and Bing/Yahoo.
SEO for WordPress
Things that would be a ‘no-no’ if done on your main website are things you should actually do on your WordPress blog site if you want to improve visitor traffic and conversions.
There are also things that should be duplicated.
Sitemap – Adding an XML Sitemap for WordPress posts is essential
Meta Tags & Descriptions – Using Meta tags in WordPress is a definite SEO plus – however, using Meta tags on your main site is likely to get you ignored by Bing/Yahoo and smaller search engines
Define Canonical URL – Instead of asking Google to “guess” which WP page is the one to use – you have to tell your WP blog exactly how to present all your information to Google – Hummingbird is great for locating the correct website URL but is still a minor when it comes to WP determinations
Optimize for G+ – Google + is the second highest-ranking social site on the web – only Facebook outranks it! If WP is not optimized for G+ authorship, you are losing potential customers and visitors as they wander aimlessly about for what you have to offer
There are two reasons to use sitemaps on your website and blog site. The first is the most relevant – a map for search engines. The second is less publicized but used more often than many SEOs believe – for visitors to locate specific information quickly.
Sitemaps on main websites tells search engines – all of them that choose to listen, anyway – what your site contains and where it is to be found. Often times, SEOs will include a sitemap on the main website– with a link to WordPress. However, if you want your business to get all the attention it deserves, you need to add a sitemap to WP as well.
Sitemaps also help your visitors find specific information that is less apparent in categories or buried somewhere in an unexpected location. For example, telling potential customers what type of payments you accept might be on the checkout page with an honorable mention on your shipping or returns page.
A potential customer is not going to spend 20-minutes going from page-to-page trying to find out if you accept American Express, PayPal or Skrill for payments. They will, however, use the sitemap to locate it.
Using Meta Tags
If you use Meta tags on your main site, Bing will not list your site in their search engine. Their spiders have an allergic reaction to them and will head for the hills. Google, on the other hand, doesn’t like them because they sometimes cause incorrect assessments – usually in the negative – when indexing; but, their spiders will nibble it away at the corners.
However, on a blog – especially WordPress – you really need to add meta descriptions, keywords and categories— for indexing both within your WP site and for Googlebots happy chomping and romping.
Give us a call at (863)-606-5994 when you’re ready to use a professionally optimized WordPress integrated site that will raise your website’s level of authority.